User-Generated Content
How to collect photos, videos and reviews from your customers with contests and galleries, and how to use that content in your marketing.
How Wistia Videos Fit Into Marketing Campaigns
See how teams use Wistia videos for demos, explainers and post-watch action to support marketing campaigns.
How to Use Exclusive Content to Engage and Convert Audiences
See how exclusive content like early access and member rewards can engage your audience and strengthen your content strategy.
Creative Recipe Contest Ideas for Food Brands and More
Learn how to run a recipe contest that fits your brand, invites real entries, and drives meaningful engagement.
How To Start A Podcast And Grow An Audience
Start a podcast with the right format, gear and host, then record, edit and promote episodes to grow your audience.
How to Collect and Use Customer Testimonials
A practical guide to using testimonials in your marketing, from collection to display and conversion.
How to Run an Essay Competition
Learn how to run an essay competition that gets people involved, reflects your brand's values and has a lasting impact.
Best Practices to Collect Customer Reviews for Your Business
Ask at the right moment, cut friction, and reward honest reviews. Get 7 ways to collect and use more customer reviews.
Best Free Stock Images for Commercial Use
Find high-quality free stock images for commercial use and see how better visuals help your startup or small business.
How to Use Contests to Collect User-Generated Content
Learn step by step how to craft the perfect UGC campaign for your brand.
How To Run A Hashtag Campaign To Boost Engagement
Plan a hashtag campaign people join, then collect entries on Instagram and X in 2026 with brand examples and rules.
The Best Hashtags to Boost Your Social Media Reach
We take you through all the best and most popular hashtags, and give you some expert tips on how to use them.
Leverage Your Social Media Presence With a Social Media Wall
Show off a curation of your best social media content on any live display with Gleam's Gallery app.
How To Use User-Generated Content In Your Marketing
Everything you need to know about using user-generated content to take your marketing to the next level.
Showcase Your E-Commerce Community With Carousels
Find out how you can show off photos from your community with stylish carousels.
How to Write Amazing Case Studies That Convert & Drive Sales
See how we use compelling case studies to drive sales & awareness for Gleam.
The 5 Content Pillars That Drive 95% Of Our Inbound Leads
95% of our new customers come from inbound marketing. Here's the content playbook we use.
15 Ways to Align Your Content Marketing Strategy With Business Objectives
Understand how having a solid content plan in place and executing on it can propel your business upwards.
How to Build a Personal Brand That Gets Noticed
We breakdown some of the best marketers and look at what tactics they use to build their personal brand.
Ask for photos or videos with a Submit Media Action (Pro Plan and above), then show the best entries in a Gleam Gallery on your site, with voting if you want it.
Include clear terms and consent checkboxes in your contest entry forms to legally obtain permission to use participants' content.
Yes, if entrants agree to it. Add the permission to your Terms & Conditions and a consent checkbox to your entry form, and keep a record.