Photo Contest Gallery Template

Highlighting authentic photos from real customers helps build trust, increase engagement, and inspire future participants to get involved.

With Gleam’s Photo Contest Gallery, you can collect user-generated content from multiple social media platforms — including Instagram, Facebook, and X (Twitter) — and beautifully display it on your website. This turns community creativity into conversion-driving social proof that enriches your brand story.

You can even allow visitors to vote for their favorite submissions, adding a fun, competitive element that boosts interaction and visibility for top entries.

Running Photo Contests

Running a photo contest is one of the easiest ways to spark participation and collect high-quality user-generated content. With our Photo Contest Template, all you need to do is offer a compelling prize and invite your audience to submit their best photos.

Gleam automatically collects entries from platforms like Facebook, Instagram, and X — or even via direct uploads. You can filter entries using hashtags or manually curate them for your gallery.

Or learn more about running a photo contest here.

What This Template Does

• Collects user photo submissions from multiple platforms
• Displays entries in an engaging gallery format
• Enables public voting to increase interaction
• Promotes user participation with shareable social content
• Converts engagement into authentic social proof

Benefits of This Template

• Boost engagement: Encourage your audience to share original content
• Collect quality UGC: Build a library of real customer photos
• Increase brand trust: Showcase authentic user experiences
• Drive conversions: Inspire purchases through social validation
• Encourage participation: Voting and social sharing amplify visibility

Who Should Use It

• E-commerce stores showcasing products in real use
• Lifestyle or travel brands building vibrant online communities
• Agencies or brands hosting creative campaigns
• Photography clubs or influencers growing audience reach

Integrations:

• Instagram Integration – Pull Instagram contest entries and hashtags automatically.
• Facebook Integration – Collect photos from Facebook submissions.
• X (Twitter) Integration – Import content tagged or mentioned on X.

Official Gleam Resources

• UGC Marketing Blog – Learn how user-generated content increases authenticity and trust.
• Photo Contest Guide – Step-by-step tutorial on running and optimizing successful contests.
• Instagram Photo Contest Blog – Tips for growing your audience and engagement through visuals.
• Instagram Contest Guide – Explore Instagram-specific contest ideas and setup examples.

Frequently Asked Questions