Looking to grow your brand on TikTok?

If you're a business owner looking to scale on TikTok, Gleam is your go-to resource for long-term strategies that deliver results. Learn how to run a compliant and creative TikTok Giveaway or launch compelling TikTok contests that boost visibility, generate leads, and fuel organic growth. These campaigns aren’t just for views — they’re built to expand your customer base and increase brand reach across social media.

By encouraging user actions like sharing, commenting, and stitching, you’ll create high-quality engagement that feels native to the platform and naturally increases engagement with every post. Perfect for small businesses and creators alike, these strategies are designed to help you build community, grow authentically, and turn every TikTok user into a potential customer — all while supporting sustainable business growth. Start running your TikTok Competitions with Gleam!

What’s The Difference Between A Personal And Business TikTok Account?

A Personal Account includes access to creator tools and trending audio, while Business Accounts provide access to ads, analytics, and commerce tools.

Can I Run Giveaways From A Business TikTok Account?

Yes! Business Accounts are ideal for running verified giveaways or contests with tools like Gleam to track entries and reward actions.

Does TikTok Still Offer Creator Accounts?

No, TikTok has phased out the separate "Creator Account" type. However, users with Personal Accounts can still access creator tools and monetization features.​

How Do Organisation Accounts Differ From Business Accounts?

Organisation Accounts on TikTok are a new option for nonprofits and advocacy groups, while Business Accounts are designed for brands and companies focused on advertising and analytics.