How to Do a Giveaway in Twitch and Grow Your Following

Twitch is a live streaming platform where millions of creators broadcast gameplay, tutorials, Q&As, and more in real time. While it began with gaming, it is now a thriving space for musicians, artists, entrepreneurs, educators, and brands to connect with audiences directly.

If you are a content creator, business owner, or marketer looking to build a loyal audience, Twitch offers a unique opportunity. The interactive nature of live streams encourages authentic engagement, making it ideal for community-driven growth.

Whether you are launching your channel or already have active Twitch streams, running a Twitch giveaway can be a powerful growth strategy. Giveaways attract new followers, reward loyal viewers, and create viral moments across social media.

If you want to capture higher-quality leads—like email addresses—and expand your reach beyond your Twitch channel, a third-party platform like Gleam is the best way to do it. It simplifies how to do a giveaway in Twitch, supports multiple entry methods, and ensures your campaign is fair, compliant, and impactful.

Running a Twitch giveaway is one of the most effective ways to generate excitement around your channel and create buzz during your live streams.

It is a powerful tool to reward loyal followers and give new viewers a reason to join and stick around. When your audience knows that you run giveaways regularly, it builds trust, loyalty, and repeat engagement—key elements for long-term growth.

By offering an exciting prize in exchange for completing specific entry methods, giveaways help grow your Twitch community, increase visibility on social media, and turn casual viewers into active fans.

There are different ways to run a Twitch giveaway depending on your goals, budget, and how much control you want over the process.

If you are wondering how to do a giveaway in Twitch without using third-party tools, the simplest option is to run one directly in your Twitch stream.

These are casual giveaways that work well for beginners. A common example is asking users to participate via Twitch chat or using a “like and tag a friend” style prompt promoted through your social media. You can then use a basic comment picker or manual winner selection process to choose who wins.

While this approach is free and easy to launch, it offers limited tracking, less flexibility with giveaway rules, and is harder to scale as your channel grows.

Here are a couple of simple yet effective Twitch giveaway formats you can try based on your audience and stream goals:

Announce that you will randomly pick one of your subscribers to win a prize. This is a fun and easy way to reward your existing community and build stronger loyalty among your Twitch followers.

Announce before your Twitch stream that a winner will be picked live from the viewers tuned in. This is a great way to drive traffic to your stream and create urgency around the giveaway.

However, keep in mind that while this method can increase your amount of time viewed, it may attract less qualified leads—people who are only there for the prize and may not stay engaged long-term.

A Twitch giveaway bot makes it easy to run interactive contests during your live stream. Set up tools like Nightbot or Streamlabs, and ask your audience to type a command like !giveaway in the Twitch chat to enter.

These bots handle winner selection automatically, making the process fast and fair. Bots are a great way to drive real-time engagement and participation, especially during high-traffic streams.

If you want to run a giveaway that delivers real growth and actionable insights, then using a third-party Twitch giveaway tool like Gleam is your best option.

Gleam allows you to:

• Collect email addresses and audience data
• Set custom entry methods for specific actions
• Promote across multiple social media platforms
• Ensure compliant giveaway rules and anti-fraud protection
• Pick a winner live during your stream using the Live Draw feature

It is the most effective way to run high-quality giveaways and grow your Twitch community long-term.

If you are serious about growing your Twitch channel, using a dedicated Twitch giveaway tool like Gleam will save you time and deliver better results.

Gleam handles all the hard stuff automatically:

• Tracks entries and filters out fraud or invalid actions
• Supports multi-action entry methods
• Automates winner selection fairly and securely
• Boosts visibility with easy social sharing and embeds

Even better, you can use our Live Draw feature to announce the winner directly on your Twitch stream, building hype and increasing real-time audience engagement.

Want to drive even more results? Add multiple ways to enter—like visiting a link, subscribing to your email list, or sharing your campaign with a friend. This encourages deeper engagement and extends your reach beyond Twitch alone.

This also gives you the flexibility to grow your audience across other social media platforms like Discord, YouTube, and Instagram. Unlike basic giveaways, this helps you attract higher-quality leads—not just one-time freebie seekers.

To push engagement even further, you can hide bonus entry codes in other channels or celebrate a major milestone (like reaching a subscriber goal) by running a thank-you giveaway with a meaningful prize.

Once you decide on your Twitch giveaway strategy, the next step is choosing a prize that motivates action. The better the prize, the more likely viewers are to complete your entry methods and share your campaign.

For best results, offer a reward tied to your niche—whether that is gaming gear, access to exclusive content, or even your own product. This ensures that participants are genuinely interested in what you do, helping you attract real followers and potential customers—not just prize hunters.

A well-matched prize makes your giveaway feel like part of a broader growth hacking strategy, not just a one-off event.

Even the best prize will not help you grow if no one knows about your campaign. Make sure to actively promote your giveaway across all of your channels:

• Announce it regularly during your Twitch stream
• Post it to your social media platforms like Twitter, Instagram, and Discord
• Include it in your email newsletter
• Add a banner or link to your stream overlay

Promotion is key to turning a simple contest into a powerful lead generation app that boosts visibility and conversions.

To keep your campaign compliant, always follow Twitch's giveaway rules and terms of service. A well-run giveaway builds trust—and protects you from getting flagged or penalized.

Here is what to include:

• Free to Enter: Entry must not require payment or subscription.
• Clear Terms: Spell out eligibility, how to enter, prize details, and how winners are chosen.
• No Misleading Actions: Avoid spammy behaviors like mass tagging or algorithm manipulation.
• Transparency: Share clear start/end dates and the winner selection method.
• Twitch Disclaimer: Note that Twitch is not a sponsor and is released from liability.

Following these giveaway rules helps you run a legitimate, transparent promotion that aligns with Twitch’s terms of service and builds credibility with your audience.

Make your Twitch giveaway feel official by being crystal clear about how the winner will be selected.

With Gleam, you can randomly pick a winner using our built-in draw tool. The system automatically filters out duplicate or fraudulent entries, so only valid participants are included—essential for maintaining fairness and compliance.

Want to make it even more exciting? Use our Live Draw feature during your live stream. This adds energy and suspense to your giveaway, and gives your Twitch community a reason to tune in live.