How To Run A Kick Giveaway

Growing on Kick is hard. The platform is crowded, especially in popular categories like gaming, and high-profile streamers with big viewer counts take up the top spots, so a new channel is hard to find.

A giveaway gives people a reason to find you. Offer a prize your audience wants, promote it across your social media, and new viewers have a reason to check out your channel, follow you and come back for your next stream.

Here are the best types of giveaways to run, depending on the actions you want, such as growing your followers, building an email list or getting more people to your streams.

The simplest idea is a competition where you pick a random winner from your Kick followers, subscribers, or the people who watch or comment on your livestreams.

It holds your viewers' attention, it is quick to run, and it engages them right on the platform.

To run one, announce it on X or wherever your audience is, so everyone knows a giveaway is running on your Kick channel.

The catch is that you have to track entries and pick the winner by hand.

You also miss the chance to ask for bigger actions, such as signing up for notifications about your next stream or sharing your channel on social media. You can ask viewers to do that while you stream, but you have no way to check they did.

To take an in-stream giveaway further, run it with Gleam.

It is easy to set up with this template:

With a Gleam giveaway, you can also send viewers to your other social channels and your mailing list.

Entrants earn more entries for every action they complete, so they do more than like a video or follow your Kick.

You can ask entrants to follow you on Kick, or watch your stream for secret codes to enter in the Gleam widget for a chance to win. Both keep viewers paying attention to your channel.

You can also offer several prizes, such as 1st, 2nd and 3rd place, which gives more people a reason to enter and complete extra actions.

Best of all, Gleam tracks and verifies every entry, so you do not have to trawl through your subscribers on draw day.

Try a partner giveaway, where a brand sponsors a prize in exchange for promotion on your Kick channel.

You both reach each other's followers, and you get a prize you might not be able to afford on your own.

Reach out to brands that fit your Kick content and appeal to your audience, so the people who enter are the people you want watching.

A live giveaway runs during a Kick livestream, and viewers take part in real time for a chance to win.

To make it more exciting, use the Random Name Picker in Quick Draws. Enter your entrants' usernames before or during your stream, and the picker shows a public-facing spinning wheel with every name on it. Here is how it works:

Once all entries are in, spin the wheel live on stream and the picker selects a winner at random. Your viewers see the result as it happens, which keeps them watching to the end.

Once you set up your campaign, you need to promote it so people enter. Wherever you promote it, explain how to enter, what the prize is, when the giveaway ends and any other important rules.

Promote the giveaway on Kick itself, since that is where you want the engagement. Mention it during your streams and in your captions.

Share the giveaway on every social platform you use.

Some of your Instagram followers might not follow you on X, where you first announced the giveaway. Posting everywhere means nobody misses it.

If you have a mailing list, send an email with all the details and a link to the giveaway.

Choose a prize your audience wants, so everyone has a reason to enter.

You can also partner with other brands to give away a bigger prize bundle.

Some ideas include:

• Gaming keyboard and mouse combo
• Digital game codes
• Gaming chair
• VR headset
• Gaming monitor
• In-game currency
• Custom gaming controller
• Subscription services

Keep the excitement going right up to the announcement.

Pick the winner fairly and transparently, or people may not enter your next giveaway.

You can draw the winner live on stream with Gleam Quick Draws, or after the stream ends from the Winners tab of your Gleam campaign.

Thank everyone who entered, either on your next stream or in a message after the giveaway. It is a good way to bring back viewers who did not win but still like your content.

You can also offer a consolation prize or exclusive content, especially if the giveaway asked a lot of entrants. That could be access to a special stream, custom emotes or a shoutout during your next livestream.