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How to Run YouTube Giveaways & Grow Your Channel
Running a successful giveaway is one of the best ways to grow your YouTube channel and reward your audience. Whether you're launching your first YouTube giveaway or looking for ideas to promote a cool YouTube channel, this category has everything you need.
Learn step by step how to set up and promote your giveaway, write clear giveaway rules, and follow YouTube community guidelines to stay compliant. From choosing the right type of giveaway to knowing when and how to announce the winner, these resources make it easier to launch fun, effective, and free-to-enter campaigns.
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How to Run a Successful Giveaway on YouTube
This is the only guide you'll ever need to run effective contests and giveaways on YouTube.
Not sure how to do a YouTube giveaway that works? Don’t worry — we cover it all, including best practices, rules and guidelines, and how to stay within YouTube’s community guidelines and terms of service.
You’ll also find tips on using Gleam to run giveaways that ask users to subscribe to your channel, watch a YouTube video, or share your contest across social media platforms — all without violating rules or trying to manipulate metrics on the platform.
Whether you’re running a giveaway via live streams, embedding a landing page, or trying to get more people to enter the giveaway, Gleam helps you do it legally, efficiently, and with real impact.
Avoid requiring subscriptions or likes, prohibited prizes, and pay-to-enter models without a free entry option.
Use the YouTube subscribe link anywhere you want to increase subscribers—like in video descriptions, pinned comments, social bios, email footers, and contest CTAs.
You can run a YouTube giveaway by asking viewers to comment, answer questions, or enter through a Gleam campaign that verifies actions.