When Is Spring Cleaning?
Spring cleaning usually takes place in early spring, most commonly between March and April in the Northern Hemisphere, and September to October in the Southern Hemisphere. The timing aligns with seasonal change and warmer weather, making it easier for people to refresh their homes.
For marketing, align your spring cleaning giveaway with the start of this period to capture peak search and social interest, then keep a short 10–14 day window for urgency.
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Promote product bundles that solve real jobs. Use a “Room Reset” angle (kitchen, bathroom, closet) and route shoppers to your comparison or bundle page via a single step like Visit A Page.
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Collect before/after UGC for social proof. Ask entrants to upload a quick “5-minute tidy” photo or short clip; moderate daily using the Upload Action and showcase winners in stories and emails.
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Drive store visits with lightweight local proof. If you have retail partners, add an in-store stop to verify intent and generate feedside visibility with the Facebook Check-In action.
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Convert interest with time-boxed coupons. Reveal a same-day or weekend-only “spring reset” perk (e.g., bundle % off or free refills) and control claims/expiries in Configure Reward.
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Reward real purchasers post-visit. Hand out one-time receipt codes in store or add them to packing slips so buyers unlock bonus entries or care tips using the Secret Code Action.
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Grow your list for the next seasonal push. Make email opt-in mandatory at entry so you can send room-by-room checklists and product tips; capture and segment with the Subscribe Action.
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Spark sharing without spamming. Give a small boost for inviting friends, and cap daily referrals to keep quality high using Viral Share.
Measure success by tracking opt-ins, UGC completion, in-store check-ins, coupon redemptions, and revenue lift by category. After the campaign, repurpose the best before/after entries in a “Spring Cleaned” gallery and rerun the concept for fall refresh in the opposite hemisphere.
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What Is a Typeform Contest?
A Typeform contest is a promotional giveaway where participants earn entries by completing your Typeform survey. Click to see how Gleam manages this process.