Alaska Contest and Sweepstakes Laws

In Alaska, contests and sweepstakes are permitted as long as they avoid falling under the state's definition of illegal gambling. Under Alaska law, gambling involves risking something of value on a contest of chance with the understanding that a reward depends on the outcome. Sweepstakes typically comply by offering a free alternative method of entry (AMOE), while contests must emphasize skill rather than chance.

There are no statewide registration requirements for sweepstakes or contests in Alaska. However, sponsors must clearly disclose the terms, including how to enter without making a purchase, the odds of winning, eligibility criteria, and prize descriptions. Businesses must also ensure that participation does not require payment or monetary consideration to comply with state consumer protection standards.

Promotions targeting Alaska residents should be structured to eliminate any perception of illegal gambling. Organizers should provide clear and accessible rules and must avoid deceptive practices. It is advisable to seek legal review when running complex promotions. Guidance can be found through Alaska's statutes governing gambling and the consumer protection division. Sources:

• Alaska Statutes Title 11, Chapter 66 – Offenses Against Public Health and Decency
• Alaska Department of Law – Consumer Protection Unit
• Alaska Statutes – Gambling Definitions and Laws