How Do I Grow My Company LinkedIn Page?
Post useful content often, link your Page everywhere your audience already is, and bring people in from outside LinkedIn. Don't run a giveaway or contest on LinkedIn itself, because LinkedIn's policies don't allow one.
Here's what works:
- Post regularly about problems your buyers have, with reports, how-tos and webinar invites
- Link your Company Page from your website, email signatures, newsletters and blog author bios
- Promote your best posts to your email list so subscribers see them
- Run a giveaway on a Gleam landing page to build your email list and send traffic to your site, then share the link in a LinkedIn post
- Pair the prize with something your audience wants, like an ebook, an industry report or a webinar seat, so the people you attract fit your business
Stay Inside LinkedIn's Rules
• Don't run comment-to-win or like-to-win posts on LinkedIn
• Say in every post that LinkedIn isn't sponsoring, endorsing or administering the promotion
On the landing page, use the Subscribe Action to grow your email list, the Visit Action to send entrants to your site and the Viral Share Action so they bring colleagues.