How Do I Run LinkedIn Competitions?
Running a LinkedIn competition is a structured way to grow your audience, generate leads, and increase visibility within a professional network.
To run a LinkedIn giveaway:
1. Define your goal
Decide whether you want to grow followers, generate leads, or increase reach.
2. Add LinkedIn engagement actions
Use actions like:
- LinkedIn Follow to grow your company page audience
- LinkedIn Share to expand reach through participants’ networks
3. Add lead capture or traffic actions
Capture value beyond engagement by including:
- Email Subscribe for lead generation
- Visit Website to drive traffic
4. Amplify reach with referrals
Use the Viral Share action to reward users who bring in new participants.
5. Promote your campaign consistently
Share your giveaway across your LinkedIn Company Page, banner, posts, and email newsletter to maintain visibility throughout the campaign.
If you want to launch quickly, you can use a ready-made template designed for LinkedIn growth and lead generation.
A structured LinkedIn campaign helps you turn engagement into measurable growth while maintaining a professional brand presence.
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How Many Winners Should a Giveaway Have?
Choose 1–3 winners for impact, or create multiple tiers. Click to learn how Gleam supports flexible prize structures.