The Best Giveaway Ideas For April
Get ahead of the Easter marketing craze by running some awesome giveaways this April.
Plan your April marketing campaigns around some awesome fun events that are coming up this month, from Easter to National Pet Day.
In this guide, we will run you through our tried and tested ways to boost sales, generate leads, grow your social media following, and increase your engagement.
A fun Easter themed giveaway is a virtual easter egg hunt.
This is an awesome way to boost engagement.
The giveaway works by asking users to keep a lookout for secret codes hidden across your social media posts, website, product pages, blog, emails, or wherever you want to drive traffic to.
They then submit these codes into the Gleam widget to be entered in for a chance to win an awesome prize.
This depends engagement as people then spend more time scouring your content and turning on post notifications rather than just quickly browsing or scrolling past.
To get this started, all you need to do is customise the template below according to which clues you have hidden.
Make sure you announce it across all of your channels so everyone knows to keep an eye out!
On the same easter theme, you can run a classic sweepstakes campaign.
This works by incentivising users to complete actions, such as signing up to your mailing list, following your social media, or visiting your website, for a chance to win a prize.
You can make it Easter themed by offering some fun seasonal prizes like chocolate hampers or egg decorating kits to make it more festive.
A sweepstakes campaign is a fantastic way to drive really valuable actions for your business that will drive sales and generate leads.
Another fun seasonal giveaway idea is an April Fool's day video contest.
This works by asking users to submit funny videos of them pulling pranks or telling a funny joke in return for the chance to win a prize.
Plus, you can ask users to tag your business and use your branded hashtag. This is an awesome way to expand your reach and visibility as their friends then see your business tagged and mentioned with their friends social media post.
You can then use this content on your own social media feed or in any future marketing campaigns you have planned.
Funny videos have an extra chance of going viral as they tend to do well on social media, so gathering these types of videos increases your reach and visibility even more.
Aside from the obvious Easter and April Fool's themed marketing messages that will be going on, another really great opportunity to boost engagement and gather content from is national pet day.
Everyone thinks their own pet is the cutest, so hosting a competition where users post a photo of their pet on their social media is bound to attract lots of entries.
By asking users to tag your business and use your hashtags, you not only boost engagement, reach, and visibility, but you also collect a tonne of super valuable user-generated content.
Another fun way to boost engagement even more with this type of giveaway is to then decide the winner by public vote.
This extends the excitement and buzz a bit more than just randomly announcing your winner.
Another non-Easter themed giveaway idea is a Spring cleaning themed sweepstakes. This is a great way to generate leads, boost sales, increase visibility, and grow your social media presence.
All you have to do is customise this template, promote it on your socials, and you’re all set!
To stick with the Spring cleaning theme, you can offer prizes like professional organising services, cleaning vouchers, homeware, or candles to help people enjoy their freshly cleaned spaces
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Charlotte Czarnota
Charlotte is a Content Marketer at Gleam. Share this post if you got something out of it ☺