February Giveaway Ideas

February is all about tapping into Valentine's Day marketing, but it's also a month packed with other key events like the Super Bowl and Chinese New Year.

These moments present prime opportunities for creative campaigns that not only generate leads but also boost engagement, grow your social media following, drive sales, and expand your mailing list.

In this guide, we'll dive into actionable ideas, from a classic Valentine's Day sweepstakes to a fun Guess the Super Bowl Winner contest.

Whether you're looking to build excitement or simply increase customer interaction, we’ve got the strategies to help you maximise your February campaigns.

One of our favorite ways to drive impactful actions, such as encouraging users to repost your social media content, visit your website, and sign up for your mailing list, is by running a classic sweepstakes.

A sweepstakes is a type of giveaway campaign where participants complete specific actions to enter for a chance to win a prize, with the winner selected at random.

A Valentine's Day sweepstakes can be super engaging and on theme, offering relevant prizes like a romantic dinner for two, a bouquet of flowers, or a luxurious chocolate hamper.

You can easily customise this template to focus on actions that matter most to your brand, like driving traffic to your website or growing your email subscribers.

This is a great way to increase brand visibility, boost social media engagement, and build your customer base.

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Another fantastic way to engage people and spark interest in your brand is by running a scavenger hunt.

Similar to a sweepstakes where participants enter to win a grand prize, users participate by searching your website or social media for hidden clues or secret codes.

Once they've collected the codes, they can enter them into the Gleam widget, where they'll be automatically verified for entry.

This is an excellent strategy to increase the time users spend interacting with your content, boost traffic to key pages, and encourage deeper exploration of your products or services.

It's an engaging, fun way to drive both awareness and action while keeping your audience entertained.

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Another fun competition to run is a photo contest to encourage users to submit photos on Valentine's Day featuring your brand or product.

This type of campaign encourages users to submit photos by posting on Instagram, Twitter, or Facebook, tagging your business, and using your branded hashtag.

Then, you can collect user-generated content that not only boosts engagement, but also provides fresh material featuring your brand to keep your Instagram feed interesting. The content can be repurposed for future marketing campaigns, your website, or product pages.

Plus, when people use the branded hashtag and tag your business on their feed, it massively increases your reach and visibility because their friends and followers will see their posts.

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A Galentine's Day sweepstakes is a great campaign for brands targeting a female and younger audience, like makeup companies, spas, self-care brands, wellness businesses, and even restaurants and bars.

This type of giveaway encourages actions that benefit your business, like signing up for your mailing list, visiting your website, or following your social media. Unlike Valentine’s Day, Galentine’s Day lets you offer non-romantic prizes that appeal to groups of friends.

You could offer prizes like a girls' night out, a luxury spa day, or a self-care gift basket.

It’s a fun way to boost engagement, attract followers, and gather leads for future sales while capitalising on the Galentine’s Day excitement.

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For a Super Bowl sweepstakes, you could give away prizes like a game-day snack pack, a big-screen TV, or exclusive team merchandise.

This type of sweepstakes taps into the excitement of the event and encourages users to engage with your brand by completing specific actions, such as signing up for your mailing list, following your social media, or sharing your content.

By offering Super Bowl-themed prizes, you can align your brand with the big event, attract sports fans who may not typically engage with your business, and capitalise off the huge buzz of the event.

It's a great way to boost engagement, grow your audience, and capture valuable leads that can be converted into long-term customers through future campaigns.

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A Super Bowl prediction contest is a great way to engage your audience.

Participants simply guess the winning team, or to make it more competitive, they can predict the final score or specific events like the MVP or number of touchdowns.

Using a tool like Gleam, you can easily collect predictions and verify winners.

Offer themed prizes like team merchandise, a home-viewing party pack, or even bigger items like a new TV or BBQ.

This contest taps into Super Bowl excitement while driving traffic to your website, increasing social media interaction, and expanding your mailing list.

Plus, the social sharing feature boosts engagement and reach, making the contest even more fun with friendly rivalry.

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For a Lunar New Year sweepstakes, you could offer festive prizes like a tickets, food hampers, or experience vouchers.

This type of sweepstakes leverages the excitement and significance of the holiday, encouraging users to engage with your brand by completing actions like joining your mailing list, following your social media accounts, or sharing your posts.

By offering Lunar New Year-themed prizes, you can make your giveaway on theme and align your brand with the celebration.

It's an effective way to increase engagement, grow your following, and capture high-quality leads that you can nurture into long-term customers.

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