Black Friday Giveaway Template

This template is designed to help E-commerce brands promote their stores, generate leads, and drive engagement ahead of and during their Black Friday sales.

Black Friday, celebrated annually on the day after Thanksgiving (November 29 in 2024), is the biggest shopping event of the year. Running a Black Friday giveaway in the lead-up to your sales is a proven way to build excitement, attract targeted leads, and ensure your deals don’t get lost in the noise.

With Gleam, you can incentivise participants to complete valuable actions like subscribing to your mailing list, visiting your store, engaging with you on social media, or sharing your deals with friends. By doing so, you’ll not only grow your audience but also create momentum that turns into sales once your Black Friday deals go live.

What This Template Does

• Captures leads with Subscribe Actions
• Builds anticipation by driving traffic with Visit Actions
• Expands reach with Facebook Visit Actions and YouTube Visit Actions
• Promotes engagement on X with Follow Actions and Repost Actions
• Adds gamification with Secret Code Actions for hidden promotions
• Encourages referrals with Viral Share Actions
• Increases repeat participation through Bonus Entry Actions

Benefits of This Template

• Builds awareness and drives engagement in the days before Black Friday sales
• Attracts new customers by offering free stuff and prize bundles
• Grows your mailing list so you can remarket directly during the holiday shopping season
• Creates social buzz by encouraging shares, reposts, and user interaction
• Positions your brand as a go-to destination for deals during Black Friday giveaways

Who Should Use It

• E-commerce brands planning Black Friday sales and promotions
• Retailers offering bundles, gift cards, or other high-value prizes
• Businesses wanting to grow mailing lists and retarget leads with sales campaigns
• Marketers looking to leverage social media giveaways to expand reach
• Stores that want to boost excitement for flash deals and exclusive promotions

Integration Support

• Facebook Visit Actions to connect with shoppers
• YouTube Visit Actions to highlight product content
• X Integrations to promote your campaign with reposts and follows
• Subscribe Actions to collect leads ahead of Black Friday
• Visit Actions to showcase deals, landing pages, or VIP programs

Official Gleam Resources

• Black Friday Promotion Blog Post – Learn strategies to maximise sales during the biggest shopping event of the year.
• Competition Installation Guide – Step-by-step guide to embedding or hosting your giveaway.
• Prize Ideas Blog Post – Inspiration for effective prizes to include in your Friday giveaways.

Frequently Asked Questions