Easter is around the corner, and it's the perfect time for businesses to engage their audience with themed giveaways. Giveaways are an awesome way to drive meaningful action like growing your mailing list, gaining followers, boosting social media engagement, and loads more.
These Easter giveaway ideas are both practical and easy to implement, and have a fun twist on the new Spring season. So, let's dive in and discover how you can elevate your Easter marketing game with these exciting and effective giveaway and prize ideas.
All of these giveaway ideas are perfect to run using Gleam. It's way easier and far more effective to run a giveaway through a third party app rather than directly through your social media posts because you can keep track and store all of the important entry details like email addresses, offer different entry actions like subscribing to mailing lists or submitting photos, and you can fairly and easily pick the winner, weeding out any duplicated or fake entries. Plus, you don't need to manually check if users have completed each action, like following your page or liking a post, as Gleam has plenty of features that will cover that for you.
Like, Comment, Subscribe or Share
A super effective giveaway idea is simply asking your followers to like, comment, subscribe, or share your post for a chance to win a prize. This is great because it values your followers' time, they don't have to spend ages creating entry content because they can quickly tag or like your content. This means you're likely to get interest! Simplicity is key to driving a higher volume of engagement and entries.
You can use this method for so many different giveaways and prizes, just make sure you check the regulations for each app — Facebook has specific promotion guidelines on their platform.
Golden Ticket Giveaway
The Golden Ticket Giveaway is perfect for E-commerce platforms, designed to turn online shopping into a fun treasure hunt. This campaign cleverly places virtual golden tickets in various places, such as within order confirmation emails, in your product packaging, or in a raffle after you make a purchase.
Rewards for finding golden tickets can vary from discounts, free products, to exclusive offers, adding an element of surprise and continuous engagement. This keeps loyal customers returning and purchasing, hopeful for more lucrative finds. Showcasing the winners and their prizes on social media can create a buzz, boosting engagement even more and drawing in a broader audience.
Virtual Easter Egg Hunt Challenge on Social Media
This interactive campaign is centered around the concept of hiding secret codes across your digital platforms, which users can discover and submit to gain entries. These codes can be cleverly placed within your website's content, tucked away in social media posts, hidden in the comments or a story. The idea is to create an online scavenger hunt, where users are incentivized to explore your social media activity more thoroughly, turn post notifications on, and keep an eye on everything you post. This method encourages customers to engage more deeply with your online presence, not just browsing but actively searching for these hidden treasures.
When users find these virtual Easter eggs, they can have a code written on them or users can describe in the submission box the colour and placement of the egg. Those who answer correctly and find the egg can win a prize. Depending on how difficult it was to find the egg, you can increase the value of the prize. You can either offer 1 big prize, or you can offer discount codes and freebies to the first 50 people that find the egg.
The easiest way to do this giveaway is through a third party app like Gleam. This is because if you run it directly through social media, you'll have to scour through your DM's to validate the entries. This method isn't very fair, as some entries might get missed.
Plus, we already have a template you can use here:
Using Gleam templates is a powerful tool to easily boost engagement. We have a variety of fully customizable campaign templates with which you can give away awesome prizes and encourage users to complete actions such as joining your email list, following you on social media, visiting your website, referring friends and so much more.
Easter Caption Contest on Instagram
Post an Easter-themed image and invite users to submit their best captions and tag a friend to gain exposure from new, relevant audiences. It's a straightforward yet engaging way to encourage interaction and engagement beyond just liking a post. The funniest or most creative caption wins a prize, giving an incentive for users to comment on your post.
This contest type is great for boosting engagement and giving your followers a platform to showcase their creativity. Introduce weekly themes for the caption contest to keep the engagement fresh and continuous.
You can ask users to comment their caption ideas, but it might be tricky to keep track and choose a winner because you have to manually scroll through your commments to pick a winner. Instead, you can try one of our Quick Draw templates to make the entry process and winner selection a breeze because you can import Instagram post comments into the platform where a number of winners are drawn randomly and instantly. Doing it this way makes your business and giveaway more credible because you can record the draw and post it on social media, proving you picked the winners randomly.
This is a straightforward yet effective way to get some interesting user-generated content and build your mailing list at the same time. Encourage your audience to post their favorite recipes in the comments or host your competition with Gleam and add the link to the giveaway in your bio. This will result in a collection of Easter dishes and recipes either on your post comments, or you can share your recipe entries that users submitted through the entry form in the style that best suits your brand. This is an awesome idea that brings value to your page.
This campaign can be adapted across various platforms; use Instagram for sharing appetizing images of the dishes, Facebook for detailed recipe posts, and Twitter for quick, engaging snippets about each recipe. A compilation of the best recipes could also be featured in a blog post on your business website or a dedicated YouTube video, expanding the reach and engagement of the campaign.
You could also incorporate a voting system for the recipe exchange to select a community favorite, and the winner can win a food related prize.
This template makes this idea super quick and easy for you and your participants. It has pre-configured fields that entrants can fill out for easy formatting and data storage, making it easier for you to read and share.
Virtual Easter Trivia Night
Engage your audience with a Virtual Easter Trivia Night, a fun and interactive way to celebrate the season. Host an online trivia event that's all about Easter themes, ranging from historical facts to popular Easter traditions.
This activity is a great example for social media platforms where you can engage with followers in real-time, enhancing community interaction and offering a unique and entertaining experience. You can do this via livestream, interactive stories, or online tickets to a zoom event.
Easter Fitness Challenge
Motivate your followers with an Easter Fitness Challenge. This campaign encourages participants to engage in a week of fitness activities that you challenge them to, sharing their journey on social media.
Offering prizes like a month's worth of free class passes or a new gym set can incentivize participation and makes the challenge even more appealing, increasing sales and the likelihood of returning customers.
This is great for any brands that have a focus on wellness, like fitness influencers, gyms, or sports tech or equipment businesses.
Photo and Video Contests
Invite your followers to take part in an Easter Photo Contest. This campaign is a simple and interactive way to generate a gallery of Easter-themed user-generated content. Encouraging your audience to share their Easter photos, whether it's of festive decorations, family gatherings, or Easter outfits, creates an engaging platform for users to showcase their creativity and Easter spirit.
This type of contest enhances social media engagement because users are incentivized to share your business with their social circle and followers. User-generated content is great because it adds an element of social proof, it's similar to a review. It also means you can repurpose the content for your own social media channels, taking some of the content creation workload off you.
Try out our photo contest template here:
Gleam is such a powerful tool to run your photo contests with because you can collect and store images and really easily pick the winner. Plus, after the contest is all done, you can showcase all of your entries using Gleam Galleries. Showcasing your content in a gallery is perfect because you can display all of the beautiful content from your Competition all in one place, drive more interaction by having people vote and share the curated images, and you can embed it anywhere that accepts HTML.
Here are some fun Easter-themed photo contests you can try out:
Easter Pet Costume Contest
This contest is perfect for animal lovers and adds a fun, personal touch to the festive season. Participants can share photos of their pets dressed in Easter-themed costumes.
The cutest or most creative costume could win enticing prizes like a hamper of pet goodies or a 3-month supply of pet food. It's a great way to engage your online audience, bringing a smile to everyone's face and providing cute content for your social media feeds.
Egg Decorating Contest
Host an Egg Decorating Contest and ask your followers to share photos of their decorated easter baskets and eggs below. This contest is a simple yet effective way to engage your audience, and it is great to utilize an activity that users may already be doing around Easter anyway. It's a festive and interactive activity that can bring a colorful and fun dimension to your social media presence during Easter.
Springtime Home Decor Contest
This campaign is an excellent way to engage your audience in showcasing their creativity and love for home decoration. Participants can enter by following your business and sharing a photo of their home decorated for spring with your dedicated hashtag. Offering a Springtime Home Decor Bundle as a prize not only incentivizes participation but also aligns perfectly with the theme of renewal and freshness that spring brings.
This contest is ideal for increasing engagement on platforms like Instagram or Pinterest, where visual aesthetics are key. It also offers an opportunity for your followers to take pride in their living spaces, creating a personal connection with your brand.
This template is the perfect way to capitalize on the excitement of Easter for this giveaway and generate leads, grow your social media presence, drive sharing and much more.
This contest can include a wide range of activities, from painting Easter eggs to making handmade Easter hats. It's a perfect opportunity for users to showcase their artistic skills and share their festive ideas and creations.
Encourage participants to make more entries and submit photos of their crafts for a chance to win prizes. This type of contest is not only fun and engaging but also encourages community interaction and creativity. It's a great way to generate user-generated content that is both diverse and reflective of your audience's creativity.
Ask users to enter your contest by uploading a video doing a dance challenge to a trending sound and tagging your business. Create a hashtag for this contest so you can see all of the entries. Try doing this on TikTok as the videos will have viral potential, meaning loads of people will see the entries and they might participate too. Dance challenges are huge on TikTok so this is a great way to jump on the trend and use it to increase engagement with your business, and also to generate some really fun user generated content. You could make it Easter themed by either using an Easter sound, or incorporating some fun Easter moves into the routine.
Make sure you offer a good prize for this as the user will have to put a fair bit of effort into this!
In the following section, we'll explore a range of prize ideas perfect for Easter giveaways. These prizes are designed to offer something special for your target audience.
From adventure packs that cater to outdoor enthusiasts to relaxing self-care packages, each idea aims to add excitement and value to your Easter campaigns. Let's delve into these great prize options that can make your Easter giveaways stand out and engage your target audience.
Easter Book Bundle
Offer an Easter book bundle as a thoughtful and engaging prize. Curate a collection of Easter-themed books suitable for all ages to enjoy, you can include Easter themed children's books and best sellers for adults.
Spring Cleaning Kit Giveaway
The spring cleaning kit Giveaway combines practicality with seasonal relevance. Offer a set of essential cleaning supplies or a voucher for professional cleaning services. This giveaway is a fitting nod to the spring tradition of refreshing and decluttering our living spaces.
DIY Easter Craft Kit Giveaway
It's the perfect time of year for arts and crafts prizes as so many families, especially those with young children, will be painting Easter eggs, decorating Easter hats and baskets, and doing other fun crafty activities. Giving away a kit with everything you need is a great prize, especially if you can offer something extra fun and unique.
Movie Night Kit
A movie night kit is an ideal prize for Easter, providing everything needed for a cozy family movie night. Including snacks and streaming service gift cards, this prize caters to the enjoyment of spending quality time with family during the holidays.
Offering gardening supplies as a giveaway prize is perfect for embracing the spring season. This prize package can include seeds, tools, and gardening books, encouraging outdoor activities and enjoying nature as the weather warms up.
Easter-Themed Jewellery Giveaway
An Easter-themed jewellery giveaway is a stylish and fun way to celebrate the season. Offering tasteful and festive accessories as prizes, such as necklaces or bracelets with a subtle Easter theme, appeals to fashion-conscious followers and adds a special touch to their Easter outfits.
Create-Your-Own Easter Cookie Kit Giveaway
Encourage baking and creativity with a create-your-own Easter cookie kit giveaway. These kits, complete with ingredients and decorations, provide a fun activity for families and baking enthusiasts. Plus, the winners can share their creations on social media, increasing your brand awareness through some yummy user-generated content.
Easter-Themed Tech Accessories Giveaway
Boost customer loyalty and engagement with an Easter-themed Tech Accessories Giveaway. Offer the latest gadgets like tablets or headphones as prizes, appealing to not only a tech-savvy audience, but the majority of people. You're setting yourself up for loads of interest and engagement if you offer a valuable and useful prize like tech gadgets.
Curate Themed Bundles with Your Products
Curate themed bundles related to your business as Easter giveaways. For example, food businesses can offer gourmet Easter treats, while clothing brands can give away a collection of outfits. These bundles are attractive for their variety and theme relevance.
An outdoor furniture giveaway is the best prize for welcoming spring. Offering items like patio sets or garden chairs encourages people to enjoy outdoor living spaces, making this a timely and desirable giveaway prize.
Baskets and Homeware
Offer woven baskets and versatile homeware as Easter prizes. These items are not only practical for the holiday but also useful year-round, making them appealing for a wide range of participants.
Offer a three-course meal at a restaurant as a prize for a family or group to enjoy on Easter Sunday. This giveaway provides a great experience to enjoy with loved ones, allowing the winner to celebrate the holiday with a special meal, whilst also creating a connection with your brand to everyone else the winner invites.
Easter Food Shop
A voucher for an Easter food shop is an example of a practical and appreciated prize. It can be especially appealing if the prize is offered for a fine foods store so the winner can cook a really special meal on Easter Sunday.
A wine bundle is an ideal prize for Easter celebrations. Giving away a selection of fine wines is great for anyone planning a family meal or just enjoys nice wine.
Sports Club Subscription or Equipment
Offering a subscription to a sports club or outdoor sports equipment, like tennis rackets or running shoes, is a perfect prize as the weather gets warmer. It encourages outdoor activity and fitness as people start spending more time outside.
A Year's Supply of an Exclusive Easter Product
A year's supply of an exclusive Easter product, like Cadbury Creme Eggs, is a unique and exciting prize. It's super tempting to those who love seasonal treats like chocolate eggs but can't get their hands on them until Easter.
Easter-Themed Coffee Bundle
An Easter-themed coffee bundle, including coffee beans, mugs, and other treats, is a great prize. It's a simple yet effective give away, perfect for a variety of different businesses. It appeals to a wide audience as so many people love to drink coffee.
Easter Charcuterie Board Kit Giveaway
This is an example of a great prize for Easter when people are having friends and family round. Including specialty cheeses and meats is great as these can be costly to buy yourself when hosting a party or gathering.
Spring Wardrobe Refresh
Bring a fresh look to spring by hosting a wardrobe refresh giveaway with trendy clothing or accessories as prizes. Customers can enter by following and tagging a friend. It's an easy way for businesses to boost engagement with new customers and offer a stylish update for the season.
Outdoor Adventure Pack
Including items like season passes to local parks, hiking gear, or even a camping trip, this prize is perfect for those who love exploring the outdoors. It's a fun giveaway prize and great way to promote enjoying nature and physical activity, especially as the weather becomes perfect for outdoor adventures.
Easter Self-Care Package
Offer an Easter self-care package to provide a relaxing and rejuvenating experience for your audience. Including items like candles, bath bombs, and other relaxation products and gifts, this giveaway is ideal for those looking to unwind and indulge in some self-care during the holiday season.
All in all, giveaways are such a great marketing tool to boost engagement, generate leads, increase your mailing list, and much more. Choose your entry requirements based on what you want the giveaway to achieve, get creative, and promote across all of your platforms and channels. Adding an Easter twist to your giveaway is a fun way to offer something a little bit different and get your followers excited about what you have to offer!