How To Run a Threads Giveaway With Gleam

Learn how to launch high-performing giveaways and engagement campaigns on Threads using Gleam’s Competitions app.

This guide walks you through everything from setup and prize creation to verifying entries and promoting your campaign effectively.

Threads is Meta’s rapidly growing social platform for authentic, real-time conversations, and brands are already using it to connect with fans in fresh new ways. With Gleam, you can turn that engagement into measurable results by running verified, fair, and transparent giveaways that boost visibility and strengthen your community.

Running a Threads giveaway helps you:

• Increase brand visibility and engagement on Threads
• Encourage authentic conversations with followers
• Collect verified entries you can track and manage
• Reward loyal users for supporting your brand
• Cross-promote across Instagram, X, and Facebook easily

You can run Threads campaigns through Gleam’s Competitions app. Entrants can upload screenshots of their Threads posts, share their handle or post link, and complete additional engagement actions like following your brand on other platforms or visiting your website.

Prizes are the heart of any successful giveaway, they motivate users to participate and share. Choose something relevant to your audience, whether it’s a product bundle, discount code, or exclusive experience.

You can also create multiple prize tiers, for example, one grand prize and several smaller runner-up prizes. This helps reward more participants and increases engagement across your Threads audience.

When your campaign ends, Gleam’s built-in winner tools make selection quick and unbiased. You can automatically draw winners at random or manually select.

Once winners are drawn, announce them publicly on Threads to close the loop and build trust with your audience.

Promotion is key to driving participation. Share your Gleam campaign link everywhere your audience interacts, not just on Threads.

Keep your contest running for at least 7–14 days to allow organic engagement and shares. Encourage entrants to tag friends or repost your Thread to expand reach.

• Use short, memorable hashtags to unify submissions
• Ask users to tag or mention your brand for visibility
• Showcase example entries to inspire participation
• Include clear eligibility rules and deadlines
• Follow up with a thank-you post or recap to maintain goodwill

By combining Gleam’s verified entry tools with Threads’ conversational energy, you can build authentic connections, attract new audiences, and create excitement around your brand.

If your audience is active across both Threads and Instagram, you can easily extend your campaign reach. Gleam’s Instagram Comment Picker lets you draw winners directly from users who’ve commented on your Instagram posts, perfect for fast, fair engagement campaigns.

This official tool integrates with your Instagram Business or Creator account and uses Meta’s API to securely fetch comments. It’s ideal for quick “like & comment” giveaways or post-launch promotions where you want to reward real engagement without manual work.

Threads is still evolving, but that’s exactly why it’s the perfect time to experiment across social media platforms.

Using Gleam’s Competitions app, you can run compliant, creative giveaways that gather verified entries, increase brand awareness, and reward real engagement.

Whether you’re a brand or creator, Gleam helps you craft compelling giveaway posts with clear call to actions, manage transparent winner selection by randomly selecting verified entries, and give your audience an exciting chance to win, all while turning conversations into lasting conversions.