Follow on Threads Action

Published on June 4, 2025; Updated on July 10, 2025

We’ve just added support for Follow on Threads action by Instagram as a new social action! You can now grow your Threads audience by encouraging participants to follow you directly through Gleam campaigns.

Tip: Combine this with other Meta actions (like the newly released Follow on Instagram or Like on Facebook to further your social reach.

Follow on Threads is available on the Hobby plan and above for Gleam Competitions.

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Comment on Instagram Action

As part of Meta’s recent refresh in promotion guidelines, we’re bringing back one of the most impactful social media actions.