How To Grow On Instagram With Gleam

Instagram is a really powerful platform for connecting with potential customers and building your brand, but it can be challenging to grow your account and get noticed, especially with so many users already having large followings. Standing out and gaining new followers can seem daunting, but it doesn't have to be.

Using Gleam, you can easily run engaging giveaways and contests and set up effective rewards programs to attract more followers and increase engagement. 

Managing and optimising your Instagram account effectively can help you grow your account really quickly. Whether you're new to Instagram or looking to grow an existing account, these strategies can help you reach a larger audience and create valuable content that people love.

Let's explore some simple yet effective ways to grow your Instagram using Gleam.

Running a giveaway on Instagram can be really beneficial if you're looking to increase your following, boost engagement, and grow brand awareness.

Giveaways are an awesome way to create excitement and hype around your brand.

They work by offering users the chance to win a prize in exchange for completing valuable actions, like signing up to your mailing list, visiting your website, or following all of your social media accounts.

Plus, if you ask users to share the giveaway with friends, you increase your reach massively through word-of-mouth marketing and referrals.

The best part about running a giveaway from your bio is that users can easily click the link to enter. This is effective because it's the only place, aside from stories, which disappear after 24 hours where you can add a clickable link.

When you direct users over to your profile to enter, you also increase the likelihood that they check out your page and what you have to offer, rather than just having to like or comment on one in feed post to enter and then scrolling past.

Sweepstakes are a type of giveaway where people enter to win a prize by completing simple actions, like following an account or tagging friends. They're also based on chance, so everyone who enters has an equal opportunity to win.

Participants can also enter by submitting relevant photos or videos onto the widget, which is another fantastic way to increase engagement and gather user-generated content that you can use later down the line.

To run a sweepstakes on Instagram, make a post that explains the prize and how to enter.

Some great ideas of actions to complete include following your Instagram account, liking the post, signing up to your newsletter, or sharing the giveaway with friends.

You can use Gleam's fully customisable template to set this up easily and make picking the winner at the end super easy:

To make it more exciting, you can offer bonus entries for completing all the actions or doing extra tasks, like visiting your website.

This helps attract more followers and increases engagement on your Instagram, while also driving some extra powerful actions.

A photo or video contest is a fantastic way to generate valuable user-generated content for your brand.

Ask your followers to submit photos based on a specific theme related to your brand or products to be entered for a chance to win a grand prize.

To enter the Instagram photo or video contest, participants can either upload their submissions directly to their Instagram feed or use a file upload method to choose a photo or video from their camera roll. 

When they upload the image to Instagram, they should tag your brand's account and include a specific contest hashtag. This allows all of the entries to be easily tracked and viewed under the contest hashtag, which is a nice way to create a cohesive collection of content.

For the giveaway, it's important to offer an attractive prize that motivates participants to put in the effort.

Since participants will spend time creating and sharing their entries, the reward should be valuable enough to encourage quality submissions.

A scavenger hunt is a great way to add an element of fun and interactivity to your Instagram content.

Create a series of clues or tasks that lead participants to different posts, stories, or even external content, like your website.

Post the clues on your Instagram and encourage followers to participate by finding answers or completing tasks.

For example, you can announce on Instagram that you will be hiding codes in your stories and posts.

Users then find the codes and submit their answers into the Gleam submission box for automatic verification.

This is a really fun way to increase engagement across your account as participants explore your content.

Once the scavenger hunt is complete, use Gleam to track participants' progress and select the winner.

Getting people to use relevant hashtags is also a good way to further increase the reach of your scavenger hunt posts as they become more visible to accounts that don't follow you.

With all these tips and tricks, you'll have a solid foundation to grow your Instagram account!