How iam8bit Drew 272 Entrants With Two Vinyl Records
iam8bit gave away two Plants vs. Zombies records on its Shopify giveaways page and drew 272 Entrants at a 21.1% Conversion Rate.
Author
Charlotte Czarnota
United Kingdom
Content Marketer
Products Used
Integrations Used
Date of Publication
The Numbers Behind the Drop
Results from the Plants vs. Zombies record giveaway, which ran May 18 to June 17, 2026, on iam8bit's Shopify giveaways page. It's the 11th giveaway iam8bit has run on Gleam.
From May 18 to June 17, 2026, iam8bit gave away two copies of its 2xLP Plants vs. Zombies vinyl soundtrack for the game's 17th anniversary. Two records worth $89.98 in all brought in 272 Entrants.
iam8bit makes vinyl soundtracks and video game collectibles in Los Angeles, and has been independently owned since 2005. It sells through its own Shopify store at iam8bit.com.
iam8bit ties promotions to new releases, anniversaries, and its own milestones.
Who Buys a Plants vs. Zombies Vinyl
Someone shopping for a franchise soundtrack on vinyl knows exactly what they want. A fan of PopCap's Plants vs. Zombies won't buy a Taylor Swift record because it's vinyl, and plenty of gamers don't want any game soundtrack on vinyl.
Paid ads can target "gamers" or "collectors," but not "people who specifically want a Plants vs. Zombies vinyl."
Posts on iam8bit's own channels reach people who already follow it. Plants vs. Zombies fans are spread across Instagram, TikTok, Bluesky, Discord, and half a dozen subreddits, with no single one catching all of them.
The Prize as the Audience Filter
When you give away the record itself (or whatever product you sell), the giveaway qualifies its own Entrants. Two Plants vs. Zombies records mostly appeal to people who already like the game, vinyl, or both.
A discount might move the vinyl faster. But it creates less excitement, and it cuts against what makes a limited pressing worth owning, because being hard to get is part of the value. With the product as the prize, the people who enter are more likely to be fans of the record.
One Setup, 11 Giveaways
iam8bit installed Gleam once from the Shopify App Store and embeds every giveaway on a permanent Current Giveaways page on iam8bit.com.
A new giveaway means swapping in the next prize. Fans who know the page can check back for the next one.
Results From the Anniversary Giveaway
Each Entrant completed 1.8 of the three Actions on average.
Every Action was a follow of an iam8bit account.
Completed Actions by platform:
Activity peaked on May 19, the first full day, with 127 Entrants. After May 21, daily traffic stayed low until the giveaway closed.
iam8bit didn't target any country. Half the Entrants were in the US, and the rest came from nine other countries, including the UK, Chile, Mexico and Australia.
The Bio Link and the Giveaways Page
Visitors who arrived from iam8bit's Linktree bio link had a Conversion Rate of about 33%, against 11% on the giveaways page.
One likely reason is that someone clicking the bio link has just seen a post about this record, while someone on the giveaways page may be browsing whatever's running.
Key Growth Takeaways
iam8bit has run every one of its Gleam giveaways from one Shopify install. So what can you take from it for your own store?
Give away the record you sell. Two records came to about $0.33 per Entrant in prize value. Make your prize the product you want fans to buy.
Time it to a release or anniversary. This giveaway marked a Plants vs. Zombies anniversary. Check your catalog for the next release or anniversary and build the giveaway around it.
Post the direct link with each announcement. Visitors from iam8bit's Linktree bio link entered far more often than visitors on the giveaways page. Keep the giveaways page live for browsers, and send your followers the direct link.
Promote hardest in the opening days. Activity peaked on the first full day and tailed off within a few days. Line up your posts for launch, then schedule a reminder later in the run.
Five Steps for Your Own Store
Add Gleam via the Shopify App Store and embed it on a permanent giveaways page
Give away your own product
Offer a few quick Actions, like iam8bit's three follows at 5 entries each
Post the giveaway link in your bio with each announcement
Swap the prize and repeat for the next release
Run your next drop's giveaway on Gleam. Install it once, then swap the prize every time you've got something new to give away.
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