How iam8bit Drew 272 Entrants With Two Vinyl Records
iam8bit gave away two Plants vs. Zombies records on its Shopify giveaways page and drew 272 Entrants at a 21.1% Conversion Rate.
Author
Charlotte Czarnota
United Kingdom
Content Marketer
Products Used
Integrations Used
Date of Publication
The Numbers Behind the Drop
Results from the Plants vs. Zombies record giveaway, which ran May 18 to June 17, 2026 on iam8bit's Shopify giveaways page. Conversion Rate is Entrants divided by Impressions. It's the 11th giveaway iam8bit has run on Gleam.
iam8bit makes vinyl soundtracks and video game collectibles in Los Angeles, and has been independently owned since 2005. They sell through their own Shopify store at iam8bit.com.
They tie promotions to new releases, anniversaries, and their own milestones, and they’ve run 11 giveaways on Gleam with the same setup.
This one gave away two copies of iam8bit’s 2xLP Plants vs. Zombies vinyl soundtrack for the game’s 17th anniversary, from May 18 to June 17, 2026.
Who Buys a Plants vs. Zombies Vinyl
Someone shopping for a franchise soundtrack on vinyl knows exactly what they want. A fan of PopCap’s Plants vs. Zombies won’t buy a Taylor Swift record because it’s vinyl, and plenty of gamers don’t want any game soundtrack on vinyl.
Paid ads can target “gamers” or “collectors,” and no ad platform offers “people who specifically want a Plants vs. Zombies vinyl.” Most of that spend reaches people who don’t care about this record.
Posts on iam8bit’s own channels reach people who already follow them. Plants vs. Zombies fans are spread across Instagram, TikTok, Bluesky, Discord, and Reddit.
Use the Prize as the Audience Filter
When you give away the record itself (or whatever product you sell), the giveaway qualifies its own Entrants. Two Plants vs. Zombies records mostly appeal to people who already like the game, vinyl, or both.
A discount might move the vinyl faster, but it cuts against what makes a limited pressing worth owning. Being hard to get is part of the value.
iam8bit times each giveaway to a real date, like a release or an anniversary.
One Setup, 11 Giveaways
iam8bit installed Gleam once from the Shopify App Store and embeds every giveaway on a permanent Current Giveaways page on iam8bit.com.
A new giveaway means swapping in the next prize. Fans who know the page can check back for the next one.
1,289 Impressions, 272 Entrants
The giveaway drew 1,289 Impressions and 272 Entrants, a 21.1% Conversion Rate (Entrants divided by Impressions). Entrants completed 495 valid Actions, 1.8 Actions per Entrant out of a possible three.
Completed Actions by platform:
Activity peaked on May 19, the first full day, at about 445 Impressions, 215 Actions, and 127 Entrants. After May 21 no day went above about 65 Impressions until the giveaway closed.
Bio Link 33.42%, Giveaways Page 11.08%
Visitors who arrived from iam8bit’s Linktree bio link converted at 33.42%, about three times the conversion rate of visitors on the giveaways page, 11.08% (Entrants divided by Impressions from each source).
One likely reason is that someone clicking the bio link has just seen a post about this record, while someone on the giveaways page may be browsing whatever’s running. Keep the giveaways page live, and post the direct link with each announcement.
Run It Yourself in Five Steps
Add Gleam via the Shopify App Store and embed it on a permanent giveaways page
Give away your own product
Offer a few quick Actions, like iam8bit’s three follows at 5 entries each
Post the giveaway link in your bio with each announcement
Swap the prize and repeat for the next release
Run your next drop’s giveaway on Gleam. Install it once, then swap the prize every time you’ve got something new to give away.
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