Linktree is a tool that allows users to create a single and customizable landing page housing multiple links which is useful for sharing various online content across social media platforms. With Linktree, you can efficiently guide your audience to your website, Instagram feed, blog, online store, and other relevant content, enhancing your online presence by making it easier for your audience to engage with you.

If you're looking to grow your business on TikTok, Instagram, or Facebook, optimizing the short space you have in your bio is really important.

In this article we'll show you how to make the most of your Linktree page and use it to harness your social media audience and drive meaningful action.

Most importantly, include a link to your website in your Linktree. This converts casual scrollers on platforms like Instagram and TikTok into potential customers, it is a great opportunity to drive organic traffic, boost engagement and increase brand awareness.

Including a link to your blog, whether it's a specific post, the blog homepage, or your most popular content, is essential for driving organic traffic. This converts social media engagement into meaningful blog interaction.

Having a blog is a smart move for getting noticed online, even if you aren't a blogger. Blogging is a content marketing method which showcases your unique expertise in your industry. They are a useful tool for all businesses in terms of marketing because blogs are like magnets for search engines, they boost your website's visibility by increasing the chances of discoverability.

When you guide people to your blog with Linktree, you're not just sharing info; you're making sure your company stands out, grows online, and gets discovered easily through improved search engine results.

Another fantastic way to drive meaningful action is by running promotional contests & giveaways inside Linktree. You can do this with the Gleam Competitions app.

When you run a promotional giveaway with Gleam you can offer up awesome prizes that will grab people's attention and incentivise them to complete valuable actions like signing up to your email list, visiting your website, engaging with you on social media, referring friends, submitting exciting user-generated content and so much more.

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Linktree can be a powerful tool for generating leads and encouraging action from your social audience, and running an exciting giveaway with Gleam is the perfect way to motivate people to visit your Linktree and give them the incentive they need to take action.

Just remember, when you run a promotional giveaway or any other sort of exciting campaign from your Linktree page you need to be actively promoting it. Spread the news about your promotion with Instagram posts, Stories, Reels and on any other platform you link to your Linktree page from.

You're aiming to maximize your engagement across all social media platforms, so it is important to know that just because someone follows you on Instagram, doesn't mean they know you have a YouTube channel or are active on Twitter. Essentially, followers on one platform might not be aware of your presence on others. So, share your profiles in your Linktree everywhere that you can.

For businesses like restaurants or cafes, it's super important to make your menu easy to find. When customers can check out the menu ahead of time, it's a big help, especially for those with dietary needs. Imagine someone in your group is a vegetarian — if you didn't know there were veggie options, you might not book. So, by having the menu easily accessible, you're more likely to get bookings because customers don't have to spend time emailing or calling to find this info.

The example below is great as there are different links for gluten free and vegan options.

Sharing a link to your latest collection is a great way to get people excited and interested in what you have to offer. It helps them get to know your latest product line, and you can show them what matches with the season or upcoming events.

For example, if it's almost summer, you can guide them to your summer collection. Even if they're not actively looking for it, they might find something they need there.

Directing users to your most recent content, whether it's a blog post, video, podcast or any other form of social media post, ensures that your audience stays up-to-date with your brand's latest developments. This not only increases engagement but by positioning your brand as active, it is a good way to encourage people to subscribe and keep coming back because they know there is more coming.

Providing a link to a free offering, such as a downloadable resource, not only adds value for your audience but also serves as a lead magnet. If you're not familiar, a lead magnet is a freebie you offer, like an ebook or exclusive content, in exchange for someone's contact info. It's a win-win — you provide value, and they become a potential customer. Check out our demo to see it in action. It can be a powerful tool for building your email subscriber base and establishing a connection with potential customers.

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You can also entice signups by offering exclusive coupon codes and special deals. Once visitors click your Linktree link, they'll be redirected to a captivating Gleam landing page where they can unlock the exclusive offer by entering their email address. This streamlined process makes it easy for them to claim the reward and become part of your email list.

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if people are visiting your Linktree they're clearly interested in your content, don't let the opportunity to convert these leads go to waste. Using Gleam's Capture app, you can create popups with subscribe buttons so users can subscribe to your newsletter and mailing list. This is a good way to capitalise on that interest to drive subscriptions.

Try this template:

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You can even offer your website visitors a signup coupon to help sweeten the deal and encourage them to not only sign up to your email list, but also follow through with a purchase.

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Similar to getting users to sign up to a mailing list or your newsletter, you can include an SMS signup box on your Linktree. This is great as it will catch their attention way more than an email. Make sure you only send exciting deals, promotions, or news through SMS, you don't want people to unsubscribe if they don't feel like your texts are relevant.

A waitlist link generates anticipation and allows interested individuals to secure their spot for upcoming launches or events. It creates a sense of exclusivity and urgency.

Linking to a community page provides a space for like-minded individuals to connect, share experiences, and build a community around your brand. Take a look at this influencer who has a Facebook community page for her followers, links like this are great to add to a landing page so they are easy to find:

Highlighting all the services your business offers is crucial for attracting and retaining customers. Including pricing and availability information on landing pages simplifies the booking process, and means you're less likely to lose out on sales because of users getting distracted trying to find out how much you charge or if you have availability on their day off.

Simplifying the process for potential customers to book your services or contact you is essential. Providing an online booking option not only saves time but also caters to individuals who prefer to book online as opposed to calling or emailing. This ultimately increases your chances of converting leads. This can be used for beauty appointments, gym bookings, consultations, and more.

If your business has a dedicated app, including a download link makes it convenient for users to access your services. This enhances user experience and engagement, allowing customers to interact with your brand seamlessly.

This fitness influencer has her workout and nutrition app linked:

If your brand is involved in events or activities, link to a calendar highlighting upcoming events, launches, or special promotions. This is especially important for entertainment businesses or public venues.

Direct users to a page that addresses their frequently asked questions. This can help streamline customer inquiries and provide valuable information, plus, you can avoid wasting time answering the same questions over and over again.

Provide a link to a page featuring customer reviews or testimonials. Positive feedback can instill trust and credibility in your brand. This can be in the form of linking articles you are featured in or creating your own page of reviews you have received.

So, we've shown how much value you get from Linktree, but in order to get people to follow these links and see all the great things you're offering, you need to be actively driving traffic to it. Here are some of the most effective ways.

Once you have your Linktree easily accessible across all of your content, you need to show your followers where it is. You need to actually promote it otherwise only a very limited number of people will see it. So, you can promote it in the following ways on different platforms:

You can verbally promote and advertise your Linktree in your podcast intro and outro, encouraging listeners to explore more. You can run contests that involve Linktree visits and include your Linktree URL in show notes.

Make sure you feature your Linktree URL clearly to direct followers to your music on platforms like Spotify and SoundCloud.

Promote your Linktree on video-centric apps like TikTok and YouTube by including it in the captions of videos, mentioning it at the end or beginning of longer form content, and running giveaways and contests where to enter you have to visit the link.

A creative way to promote your Linktree is to generate QR codes. Then, you can display your Linktree on business cards, flyers, or packaging.

Integrate your Linktree with your email marketing and add it to email campaigns. You can add it below your signature on your emails too.

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Although Linktree is a really great option, there are loads of similar services to choose from depending on your specific needs and goals.

Instagram now lets you add up to five clickable links directly to your profile, instead of just one. However, only the first link is visible on your profile itself, users need to tap "more links" to see the remaining four. You can't add more than five links in total, and you don't get any customizable landing pages or detailed analytics with Instagram's built-in links.

Because of this, you may still want to consider using a third-party service we mentioned above if you need more customization, analytics, or simply want a prettier landing page for your audience.

With Tap Bio, you can convert your static link into a dynamic mini website resembling Instagram Stories. You can organize links easily, track user engagement, and connect popular apps like Mailchimp and Shopify.

The Leap is a cool, free tool that uses AI to help you create digital products and set up a link-in-bio storefront, allowing creators to start making money right away.

With Komi, you can bring everything you do into one personalized hub that sits across your social channels as a link-in-bio. Creators often make money from various sources like tickets, brand deals, podcasts, merch, and music, but these are scattered online. Having a single hub gives fans a better experience while providing more opportunities for upsells, cross-sells, and data analytics. You don't need any tech skills to set this up, either.

Beacon provides a free and easy way to sell in your store, build an email strategy, and score brand deals — all from your link-in-bio. It's a complete creator platform that simplifies your business needs in one place, offering customization for engagement. It has features like email marketing, online storefront for generating passive income, and a media kit for showcasing your portfolio.

Milkshake turns your link-in-bio into a free website. You can connect with followers and share your offerings instantly. It is easy, no desktop or design skills needed. If you take care of all of your social media from your mobile, this could be a good option, but if you prefer working from your laptop, you might want to use the one of the other alternatives listed.

Shorby's has a clean and modern design, it gives you the option to automatically shorten and optimize your links for mobile devices, it brands your bio with a custom domain name, allows you to gain deeper insights with advanced analytics, and offers branded link-in-bio services to businesses and agencies.

You can add unlimited links even on the free plan, navigate your bio with ease thanks to the clean and simple interface, track user interaction with built-in analytics, unlock additional features like password protection and custom branding with affordable paid plans.

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So, once you've decided on the best link-in-bio tool to use based on your goals and how you manage your social media suite, make sure to add in all the important links you want your customers to see and promote it on your stories and in your posts.

Using a link-in-bio page to house multiple links in your bio is an invaluable tool for making sure people who show interest in your offerings have everything in front of them, making it as easy as possible for potential customers to commit to making a purchase or book a service.

The key is keeping your audience's attention and convincing them to follow through with an action whilst they are interacting with your page. This will be far easier if you optimize the limited space in your bio using all the above tips and tricks!

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