Run an AFL competition that rallies Australian rules football fans before and during the premiership season.
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AFL Competition Template
Run an AFL competition that rallies Australian rules football fans before and during the premiership season.
Build hype with social actions, channel visits, and a Bonus that rewards fans who complete all entries—great for retailers, brands, associations, and clubs.
Feature a countdown to blockbuster games (e.g., Melbourne Cricket Ground match-ups). Pin prize teasers and highlight clubs with the most engaged supporters.
What This Template Does
- Drives fans to your hub with Visit a Page (mandatory)
- Builds owned reach via Newsletter Subscribe
- Expands social presence with Follow on Instagram, X/Twitter, Facebook Like, Bluesky, and TikTok
- Adds discovery with YouTube Visit to the official AFL channel
- Fuels sharing with Viral Share
- Rewards completion with a Bonus entry
Benefits
- Converts match-day buzz into measurable followers and email subscribers
- Creates social proof via comments and referrals leading into AFL games
- Encourages deeper engagement with a complete-all-actions Bonus
- Works for national promos or local club drives
Who Should Use It
- Footy retailers and brands
- Associations, clubs, and community programs
- Publishers running fan engagement around big fixtures
Official Gleam Resources
- 9 Tactics To Increase Store Traffic — Proven in-store plays (events, signage, QR flows) to turn local interest into foot traffic.
- Post-Checkout Coupons — Issue time-boxed offers on receipts and confirmation pages to drive repeat purchases.
- Sports Giveaway Ideas — Prize and mechanic ideas tailored to sports audiences to boost entries and engagement.
Frequently Asked Questions
A 25 Words or Less contest is a creative giveaway where users submit short answers to a prompt. Click to learn how this format improves compliance and user engagement.
Engage fans online with live contests, prediction games, and referral-driven campaigns. Click to learn which Gleam actions keep fans active during events.
The best time to promote your sports event is 4–6 weeks before the date, with peak engagement closer to the event. Click for a promotion timeline.
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How to Set Up Your AFL Competition
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Select the AFL Competition Template
Use this pre-built structure to activate fans and grow your channels.
➡ Select This Template -
Add Prize Packs Fans Want
Regular-season tickets, team jerseys, and official balls. -
Add High-Value Entry Actions
Include Visit (mandatory), Instagram Comment, Newsletter Subscribe, Instagram/X/Facebook/Bluesky/TikTok Follows, YouTube Visit, Viral Share, and Bonus (complete all actions).
➡ Configure Supported Entry Methods -
Promote Across Channels
Tease weekly mini-prizes and ladder-position polls to keep fans engaged. -
Draw Winners & Announce Results
Use Quick Draws; publish privacy-safe winners after each milestone game.
➡ Quick Draws & Winners
Help
Run an AFL competition that rallies Australian rules football fans before and during the premiership season.