Run a Cyber Monday scavenger hunt to boost engagement, increase time on site, and drive excitement with interactive, high-converting campaigns.
- Overview
- How to Use
- Similar Templates
Cyber Monday Scavenger Hunt Contest Template
Run a Cyber Monday scavenger hunt to boost engagement, increase time on site, and drive excitement with interactive, high-converting campaigns.
This contest template sends shoppers across your website, blog and social media in search of secret codes, and each code they find earns them a chance to win your Cyber Monday prize.
Use it to promote limited-time offers, grow your email list or walk shoppers through the pages you most want them to see during the biggest online shopping days of the year.
Tips Before You Begin
- Hide codes on the product and category pages you want shoppers to visit
- Drop a new code each day of Cyber Week to bring shoppers back
- Tell people there is a code to find, and post a reminder before the hunt ends
- Always link back to your giveaway so shoppers can enter the code
Template Features
- Secret Code entry with automatic checking in the widget
- One shared code for everyone, or a list of unique codes that each work once
- Custom messages for an incorrect code or one that has already been used
- Daily entry intervals so shoppers can come back for each new code
- Mobile-friendly for shoppers browsing on their phones
- Design you can change to match your Cyber Monday branding
- Built-in GDPR-compliant email capture
Benefits of Running a Cyber Monday Scavenger Hunt
A scavenger hunt gives shoppers a reason to explore your site during Cyber Monday instead of jumping straight to checkout or a competitor. Every code sits on a page you choose, so players see the deals and products you want to promote.
You will:
- Put your key Cyber Week landing pages and offers in front of every player
- Bring shoppers back each day as new codes drop
- Grow your email list from people who are already shopping
- Turn browsers into people who come back to finish the hunt
Who Should Use It
- Online stores running Cyber Monday or Cyber Week sales
- E-commerce brands that want a Cyber Monday promotion beyond a discount code
- Businesses running Black Friday and Cyber Monday campaigns back to back
- Marketers who want shoppers to find specific products or pages
Integration Support
- Secret Code Action to check codes and award entries
- Social actions for X, Facebook, Instagram and more
- Email list providers such as Mailchimp and Klaviyo
- Hosted landing pages, or embed the hunt on your store
Official Gleam Documentation
- Secret Code Action: Every Secret Code setting, from single codes to CSV uploads
- Scavenger Hunt Giveaway Guide: Set up a scavenger hunt from the Gleam template library
- Cyber Monday Giveaway Strategies: Plan the rest of your Cyber Monday promotion around the hunt
- Prize Ideas for Cyber Week: Pick a prize worth hunting for
Frequently Asked Questions
A visible countdown gives Cyber Monday shoppers a reason to decide now, since a real, shrinking deadline works better than a vague "limited time" message.
Promote your Cyber Monday giveaway using email, social media, and site banners. Click to discover the most effective strategies to boost participation.
A Cyber Monday giveaway is a time-limited promotion tied to the day itself, where entry actions like subscribing or sharing double as leads and reach for your business.
Similar Templates
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How to Set Up This Cyber Monday Scavenger Hunt
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Set Up a Secret Code for Each Clue
Open How to Enter, add a Secret Code action for every clue, and use the Instructions to tell shoppers where to look
➡ Learn more about the Secret Code action -
Choose Single or Multiple Codes
Use one Single Code per clue, or upload Multiple Codes that each work once -
Release a Code Each Day
Set the Entry Interval to daily and add a new code for each day of Cyber Week, so shoppers come back for every drop -
Set Messages and Test Every Code
Write custom messages for an incorrect code or one already used, then type each code into the widget preview to check it is accepted -
Promote Across Your Channels
Publish hints on social media, in your emails and on banners that send shoppers to the pages holding each code
➡ How to Promote Cyber Monday Giveaways -
Draw and Announce Your Winners
Pick your winners at random when the hunt closes, and announce them in your holiday follow-up emails
➡ Draw random winners
Run a Cyber Monday scavenger hunt to boost engagement, increase time on site, and drive excitement with interactive, high-converting campaigns.