How To Use Gleam For Your Cyber Monday Promotions
Run Cyber Monday campaigns in Gleam, from sweepstakes and waitlists to exit-intent offers, plus the templates we'd start with.
- Grow your email list ahead of your biggest sale
- Build buzz with sweepstakes, waitlists, and UGC contests
- Keep urgency visible with countdowns and exit-intent offers
- Partner with other brands to expand your reach
- Reward customers with discounts for completing valuable actions
Cyber Monday moves fast. Adobe reported $14.25 billion in US online spending on Cyber Monday 2025, a record for a single day of online shopping.
In this guide, we show you how to launch each campaign style in Gleam, how we'd set it up, and the small touches we recommend.
We also picked five Black Friday and Cyber Monday templates, including our Cyber Monday flash sale sweepstakes, and walk through each one in this video:
A sweepstakes is the quickest way we know to build buzz and grow your list before the sale.
Keep friction low. Make the Subscribe action the required entry, and only add light extras like a follow or site visit if they help.
Be specific about the prize and the end date so people know they need to act.
- Create a new Competition
- Add the Subscribe action as the mandatory entry
- Add light extras like Follow on Instagram or Visit a Page if relevant
- Add your prize details and set start and end dates
- Embed the widget on your Cyber Monday landing page or share the hosted link
If you want a list of customers you can email the moment your Cyber Monday deals go live, we recommend a waitlist campaign.
Add the Subscribe action and label it Join the Waitlist.
For more reach without extra ad spend, add referrals so entrants earn bonus entries for every friend who joins. On the Premium plan, entrants can see their rank on a live leaderboard.
- Create a Competition campaign
- Add the Subscribe action and label it 'Join the Waitlist'
- Enable Viral Share so entrants earn bonus entries for referrals
- Optionally enable a Leaderboard to show ranks (Premium plan)
- Export your list to email subscribers the moment your Cyber Monday sale goes live
Real customer photos build trust when people are comparison shopping.
Pick a simple theme tied to your products, like a desk setup, a before and after, or a gift unboxing.
Approve the entries you want to feature and, if it suits your brand, show them in a Gallery on Your Site so the page stays fresh through the weekend.
- Create a new Competition and add the Upload action
- Collect entries by direct upload or by importing a hashtag
- Moderate submissions and keep the most relevant photos
- Connect your campaign to a Gallery so approved entries display on your site
- Reuse the photos in sale emails, product pages, or cart upsells
To keep shoppers exploring your site, hide short codes on high-intent pages: collections, key product pages, a blog post or two, your socials, even your emails.
Give hints that make it fun without being frustrating.
Answers are submitted privately in the Gleam widget, so we verify correct codes without anyone spoiling it for everyone else.
Two or three codes is usually plenty. Rotate the clues if you're running a multi-day sale.
- Create a Competition and add the Secret Code action
- Place codes across product pages, blog posts, or emails
- Give clear hints so participants know where to look
- Gleam verifies correct answers automatically inside the widget
- Rotate or update codes if you're running a multi-day sale
Catch the moment someone moves to leave with a polite nudge: a small discount, free shipping, or a reminder about what's in their cart.
Cap how often it appears so it stays welcome. Focus on cart, checkout and high-intent product pages, and set a mobile trigger so phone shoppers see it too.
- Open the Captures App and create a new popup
- Choose Exit Intent as the trigger
- Offer a discount, free shipping, or a cart reminder
- Limit how often it shows so it doesn't annoy visitors
- Set a mobile trigger so phone visitors see it too
Use a sitewide bar so it's always visible, or a popup on key pages when you want it to stand out more.
Set a clear end time, keep the copy short, and hide it after someone converts so it doesn't nag.
Pair the message with a link to your top picks so the urgency leads somewhere useful.
- Open the Captures App
- Choose a countdown bar or popup
- Set the timer to end when your Cyber Monday sale closes
- Keep the copy short and focused on the deadline
- Hide the timer after conversion so it doesn't distract repeat buyers
Choose a partner with a shared audience, like tech with accessories or skincare with tools, and offer a bundled prize with both logos.
Keep consent clear if you're both building lists.
Swap tracked links, stagger your emails and socials so you're not posting on the same day, and share results so each team sees what worked.
- Create a Competition campaign
- Add actions for both brands, like social follows and site visits
- Build a combined prize with both brand logos
- Share the campaign link across each partner's channels
- Use your Gleam stats to measure results and share them with your partner
Ask for a few quick actions, like visiting your top picks or sharing your sale, and unlock a discount code once they're done.
Decide whether to show the code instantly or send it by email, and set a usage limit so the offer stays under control.
- Create a new Rewards campaign
- Add the actions people complete to unlock the reward, like Visit a Page or a social share
- Add your discount code or perk as the reward
- Decide whether to show the code instantly or send it by email
- Set usage limits to control redemptions
Cyber Monday now stretches into Cyber Week. Shoppers spread their spending across the whole week, so we'd plan your campaign for the week instead of a single 24-hour event.
To keep your campaign relevant, add new actions to your Gleam giveaway or reward each day.
- Run a single Competition or Rewards campaign for Cyber Week
- Add new bonus actions daily, like a wishlist share, a referral, or a product review
- Update prizes or incentives to keep the campaign fresh
- Use a Leaderboard to turn referrals into a race across the week (Premium plan)
- Keep one core campaign and update its actions instead of creating new ones
We recommend one core contest or reward that you update daily with new actions or bonus entries. You save setup time, and people who already entered have a reason to come back each day.
The strongest Cyber Monday entry actions double as marketing, like subscribing to your list or visiting your sale page, while referral actions extend your reach the furthest.
A countdown shows shoppers exactly when your Cyber Monday deal ends, so they decide now instead of leaving it in a tab. Use a Countdown Capture.
A Cyber Monday waitlist giveaway lets shoppers register for early access or a prize before the sale goes live, warming up your list ahead of launch.
It's the biggest US online shopping day of the year, so discounts blur together. A giveaway gives shoppers a reason to pick you and leaves you their email.
A Cyber Monday waitlist reaches shoppers before the inbox floods on sale day, and turning signup into a giveaway entry increases how many people join.
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