How To Use Gleam For Your Cyber Monday Promotions
Learn how to use Gleam to create and run awesome Cyber Monday promotional campaigns.
Cyber Monday is an excellent time to boost your sales, especially if you sell gadgets or tech.
However, it can be hard to stand out - everyone has the same idea to run huge sales and promotional campaigns.
With this in mind, it can be difficult to cut through the noise.
We have some expert tips on how to use Gleam to make your Cyber Monday campaign stand out from the crowd by creating engaging giveaway and reward campaigns. Plus, we'll show you how to add some engaging and effective popups on your website.
A classic sweepstakes campaign is a simple yet effective way to generate excitement and engagement around your Cyber Monday sale.
Participants enter the sweepstakes by completing actions, like signing up for your email list or following your social media accounts. At the end of the campaign, winners are chosen at random to receive an awesome prize, like a large discount, exclusive product, or gift card.
This strategy works so well because it creates a sense of urgency and excitement, encouraging users to enter for a chance to win.
It also helps you grow your audience and mailing list ahead of your Cyber Monday sale, making it easier to promote your deals when the big day arrives.
By offering a valuable prize, you’ll draw more attention to your sale and build anticipation among potential customers. With minimal effort required from participants, a sweepstakes campaign is an easy way to boost engagement and drive traffic to your website.
You can also run sweepstakes that focuses on driving one specific action, like signing up for your Cyber Monday sale waitlist, rather than offering multiple more general entry methods like social media follows, mailing list signups, and website visits.
The goal is to gather leads from participants who are eager to engage with your brand and stay updated about your upcoming sale.
You can then offer anything from popular products, gift cards, or exclusive bundles as prizes to spark interest and excitement.
By running this giveaway, you're not only creating buzz around your sale but also building a highly engaged waitlist that’s ready to shop once the sale goes live.
To run this sweepstakes, all you have to do is customise a template, set up your entry actions, and promote it across all your channels, like social media, email, and your website.
As for picking the winner, you can combine your sweepstakes campaign with a referral leaderboard.
A referral leaderboard competition works by participants earning points by referring others to enter your giveaway. Then, the top scorers on the leaderboard win a prize.
The real benefit of this way of picking winners is its ability to amplify your reach. By encouraging participants to refer friends, you’re tapping into the power of word-of-mouth marketing. People trust recommendations from their friends more than traditional advertising.
This not only boosts the number of leads you gather but also ensures you’re reaching an engaged audience who are more likely to be converted into paying customers.
Plus, a referral leaderboard adds an element of competition and motivates users to refer as many people as possible, all while turning participants into brand advocates who help promote your campaign organically.
As your reach grows, so does your mailing list, increasing the pool of potential buyers ready to engage with your Cyber Monday sale.
This campaign is a creative and effective way to increase engagement, build excitement, and create a buzz that keeps people coming back to check their leaderboard rankings, all while significantly expanding your marketing reach.
Check out our guide on creating a refer a friend reward with Gleam.
Run a photo contest where users post pictures of themselves using your products on social media, tag your brand, use a branded hashtag, and submit their entry for a chance to win prizes.
This is a great way to collect authentic user-generated content, which helps build trust and increase interest in your products in the lead-up to Cyber Monday.
Plus, by getting participants to share posts on their own accounts, you’ll expand your brand's reach and visibility, putting your products in front of potential new customers who might not have heard of your brand before.
Learn more about how to use user-generated content in your marketing.
Run a fun scavenger hunt across your website and socials where you hide secret codes that users have to enter into the Gleam widget to be in for a chance to win a prize.
This is an awesome way to increase the amount of time users spend engaging with your content which is a good way to keep your brand top of mind when Cyber Monday comes around.
You can hide clues in strategic places like product pages, blog posts, social media captions, or even within email newsletters.
This encourages users to explore different parts of your content, increasing engagement and time spent on your site. By driving users to key areas, you're boosting brand awareness, and keeping your brand top of mind as Cyber Monday approaches.
Plus, it increases the likelihood that users will discover new products, share your campaign, and return when your sale goes live.
Users just have to find the secret code and submit it into the Gleam widget where it will be automatically verified.
This approach works much better than having participants submit secret codes in the comments. Once the correct code is visible, it spoils the game for everyone, and people won't need to engage with your content or regularly check your website.
Implement exit-intent popups, like cart abandonment offers or free shipping incentives, to keep the attention of users who are about to leave your site without completing a purchase.
These popups only appear when a user is about to exit your site.
This is the perfect opportunity to recover abandoned carts and distracted users by offering them a last-minute incentive, like a discount or free shipping, to encourage them to follow through with their purchase.
It’s an effective way to turn lost leads into new customers and improve your conversion rate.
Add a countdown timer popup or banner on your website to remind people that this is the best deal they're going to get.
This is an awesome way to create a sense of urgency and encourage people to go through with the purchase in case they miss out on a one off deal.
This is a fantastic strategy as it means people don't click off and look elsewhere, lose interest, or just forget about their shopping cart because they feel like if they leave they won't be able to make the purchase.
Partner up with a complementary business to offer a bundle prize or deal.
For example, if you sell fitness gear, partner with a health supplement company to offer a bundled discount.
Partnering allows both brands to tap into each other’s customer bases, increasing reach and potentially attracting new customers who might not have been familiar with your brand.
Run a rewards campaign where users unlock extra discounts by completing specific actions. For example, participants could sign up for your mailing list, share your sale on social media, or refer friends to your website. The more actions they complete, the bigger the discount they unlock.
This approach helps boost engagement and drives sales by encouraging users to promote your sale.
At the same time, they’re rewarded with discounts, making them more likely to buy from your Cyber Monday sale.
By incentivising participation, you’re not just generating leads, but you’re also driving conversions through valuable discounts.
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Charlotte Czarnota
Charlotte is a Growth Intern at Gleam. Share this post if you got something out of it ☺