How To Use Gleam For Your Cyber Monday Promotions

Cyber Monday moves fast.

This guide shows how to use Gleam to launch each campaign style, what it does, how to configure it, and the small touches that lift conversion.

A sweepstakes is the quick way to build buzz and grow your list before the sale.

Keep friction low by making Email the required action and only add light extras like a follow or site visit if they truly help.

Be concrete about the prize and the end date to create urgency.

If you want a list of customers you can email the moment your Cyber Monday sale goes live, set up a waitlist campaign.

To set this up, you add the Subscribe to Newsletter action and label the action Join the waitlist.

If you want more reach without extra ad spend, add referrals so entrants earn points for invites and can see their rank.

Real customer photos build trust when people are comparison-shopping.

Pick a simple theme tied to your products (desk setup, before/after, gift unboxing).

Approve entries you want to feature and, if it suits your brand, show them in a gallery so the page stays fresh through the weekend.

To keep shoppers exploring your site, hide short codes on high-intent pages, collections, key PDPs, a blog post or two, socials, even in email.

Offer the right hints so it’s fun but not frustrating.

Because answers are submitted privately in the Gleam widget, correct solutions can be verified without users spoiling it for everyone else.

Two or three codes is usually plenty; rotate clues if you’re running a multi-day sale.

Catch the moment someone gestures to leave with a polite nudge, a tiny discount, free shipping, or a “save your basket” reminder.

Cap how often it appears so it stays welcome, focus on cart/checkout and high-intent product pages, and add a simple mobile fallback so the experience is consistent.

Use a sitewide bar for constant visibility, or a popup on key pages when you want more punch.

Set a clear end time, keep the copy concise, and hide the element after conversion so it doesn’t nag.

Pair the message with a “top picks” link so urgency leads somewhere helpful.

Choose a partner with a shared audience, tech with accessories, skincare with tools, and present a bundled prize with both logos.

Keep consent clear if you’re both building lists.

Swap tracked links, stagger emails and socials so you’re not shouting on the same day, and share results so each team can see what moved the needle.

Build a simple ladder: a small action unlocks a small code; sharing or following unlocks a better one; a referral or UGC unlocks the top reward.

Decide whether to reveal codes instantly or send them by email, and set a straightforward usage limit so the offer stays tidy.

Cyber Monday is one of the biggest online shopping days of the year, but it doesn’t end on the Monday after Thanksgiving.

With more people shopping online, retailers now stretch campaigns across Cyber Week, building on momentum from the Thanksgiving weekend and the day after Thanksgiving itself.

To keep your campaign relevant through the holiday shopping period, update your Gleam giveaway or reward experience with new actions each day.

The National Retail Federation reports that Cyber Monday sales consistently outperform Black Friday for online sales, particularly in the United States and United Kingdom.

With so much competition, keeping attention means more than launching once.

You need a reason for users to come back.

Avoid setting up multiple campaigns. Instead, create one core contest or reward structure and update the available actions or bonus entry options daily.

You’ll save time while still capitalising on extended shopping events.

Cyber Monday isn’t just a day anymore, it’s part of a weeklong opportunity to engage your audience while the traffic’s still coming in.