Boost engagement, create excitement, and get your audience actively interacting with your brand by running an online scavenger hunt using Gleam’s Secret Code Actions.
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Online Scavenger Hunt Contest Template
Boost engagement, create excitement, and get your audience actively interacting with your brand by running an online scavenger hunt using Gleam’s Secret Code Actions.
This scavenger hunt contest template gets entrants exploring your content, channels and promotions to find hidden codes that earn them entries into your giveaway.
- Drop new secret codes on social media while your campaign runs
- Tell people there is a code to find, so they know to look
- Post a reminder before the campaign ends
- Always link back to your giveaway so people can enter the code
What This Template Does
This template awards entries to people who submit a secret code you share through your channels. You can use a single code for everyone or upload a list of unique codes that each work once. It gives people a reason to pay close attention to your posts, emails and pages.
Template Features
- Secret Code Action that checks codes and awards entries
- One shared code for everyone, or a list of unique codes that each work once
- Custom error messages for an incorrect code or one that has already been used
- Mandatory option, so the code must be entered before other actions
- Works with QR codes for physical or hybrid campaigns
Benefits of This Template
- Gets people reading your posts, emails and pages closely to find the code
- Sends traffic to the channels where you hide each code, online or in person
- Lets you run a short one-code hunt or a longer multi-code campaign
- Works for online-only campaigns and in-store or event promotions
Who Should Use It
This template is ideal for:
- Brands that want to turn a giveaway into a game
- Businesses that want activity across several channels at once
- Campaigns promoting new content, products or events
- Marketers who want a giveaway format beyond a simple entry form
Creative Ways to Use Secret Codes
- Hide codes in photo captions, X posts, video shout-outs or Instagram Stories
- Share codes in a private Facebook, Discord or Telegram group for VIP followers
- Print codes on flyers, brochures or vouchers and hand them out offline
- Use order or receipt numbers as codes to reward selected customers
- Create riddles or puzzles that reveal the code once solved
- Pair the code with a QR code that takes people straight to the entry form
Official Gleam Resources
- How to Run a Scavenger Hunt with Gleam: Plan your clues, hide your codes and draw your winner live
- Secret Code Action: Every Secret Code setting, from single codes to CSV uploads
Frequently Asked Questions
Utilize Gleam's Easter Egg Hunt template to create an interactive online scavenger hunt, encouraging users to find hidden codes across your digital platforms for a chance to win prizes.
Run a social media scavenger hunt by hiding clues or Secret Codes across posts and rewarding users who complete every step. Expand this FAQ to follow a simple setup flow and see a YouTube example.
The best time to run a scavenger hunt competition is when audience excitement is already high, like a product launch, season or sales events. Expand this FAQ to see which moments create the strongest engagement and why timing matters.
Help
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How to Set Up Your Online Scavenger Hunt Contest
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Open the How to Enter Tab
Start from this template, then open How to Enter in your campaign editor
➡ Use this scavenger hunt contest template -
Set Up the Code
Add a Secret Code action, set how many entries it is worth, and use the Instructions to tell people where to look
➡ Configure the Secret Code action -
Choose Single Code or Multiple Codes
Use one Single Code everyone enters, or upload a list of Multiple Codes that each work once -
Set Your Messages and Mandatory Options
Write custom messages for an incorrect code or one that has already been used, and under Advanced decide whether the code is mandatory -
Test Your Code
Type your code into the widget preview to check it is accepted before you publish -
Announce Your Code
Tell people there is a code to find, hide it where they already look, post a reminder before the campaign ends, and always link to your giveaway -
Draw and Announce Winners
Draw your winners at random once the hunt closes
➡ Draw random winners
Boost engagement, create excitement, and get your audience actively interacting with your brand by running an online scavenger hunt using Gleam’s Secret Code Actions.