Boost engagement, create excitement, and get your audience actively interacting with your brand by running an online scavenger hunt using Gleam’s Secret Code Actions.
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Online Scavenger Hunt Contest Template
Boost engagement, create excitement, and get your audience actively interacting with your brand by running an online scavenger hunt using Gleam’s Secret Code Actions.
This scavenger hunt contest format encourages participants to explore your content, platforms, and promotions to find hidden codes that earn them entries into your giveaway.
Release Secret Codes on social media intermittently while your campaign is running. That way for the duration of your campaign, your followers will be checking your accounts closely for the secret code drop.
What This Template Does
This template lets you award entries to users who submit a secret code you distribute through various channels. You can use a single code for all entrants or create a list of unique codes for different participants. It’s a flexible, gamified way to increase attention and participation across your marketing channels.
Template Features
- Secret Code Action for collecting codes and awarding entries
- Option to set a single shared code or unique codes for each entrant
- Creative distribution methods for hidden codes
- Compatible with QR codes for physical or hybrid campaigns
- Integration with social media platforms for code release
Benefits of This Template
- Increases audience engagement through interactive participation
- Drives traffic to multiple channels, including social media, websites, and physical locations
- Encourages followers to pay closer attention to your content and promotions
- Offers flexibility in campaign length and complexity
- Works well for both online-only and hybrid campaigns
Who Should Use It
This template is ideal for:
- Brands wanting to run a scavenger hunt contest to gamify engagement
- Businesses seeking to boost activity across multiple channels
- Campaigns aiming to promote new content, products, or events
- Marketers looking for a creative, non-traditional giveaway format
Creative Ways to Use Secret Codes
- Hide codes in photo captions, Tweets, video shout-outs, or Instagram Stories
- Share codes on a private Facebook, Discord, or Telegram group for VIP followers
- Print codes on flyers, brochures, or vouchers and distribute them offline
- Include order or receipt numbers as codes to reward selected customers
- Create riddles or puzzles that reveal the code once solved
- Combine with a QR code to link participants directly to the entry form
Official Gleam Resources
Frequently Asked Questions
Utilize Gleam's Easter Egg Hunt template to create an interactive online scavenger hunt, encouraging users to find hidden codes across your digital platforms for a chance to win prizes.
Run a social media scavenger hunt by hiding clues or Secret Codes across posts and rewarding users who complete every step. Expand this FAQ to follow a simple setup flow and see a YouTube example.
The best time to run a scavenger hunt competition is when audience excitement is already high, like a product launch, season or sales events. Expand this FAQ to see which moments create the strongest engagement and why timing matters.
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How to Set Up Your Online Scavenger Hunt Contest
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Select the Online Scavenger Hunt Template
➡ Use this scavenger hunt contest template -
Set Up Your Secret Code Action
Decide between one shared code or multiple unique codes.
➡ Configure Secret Code Action -
Plan Code Distribution
Hide codes across your social media, website, emails, or physical materials. -
Promote the Hunt
Tease the scavenger hunt in advance to build excitement and encourage participation. -
Monitor Engagement
Track how many participants claim codes and from which sources. -
Draw and Announce Winners
Use Gleam’s random winner tool to select and reward winners fairly.
Boost engagement, create excitement, and get your audience actively interacting with your brand by running an online scavenger hunt using Gleam’s Secret Code Actions.