What Is a Cyber Monday Giveaway and How Does It Work?

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A Cyber Monday giveaway is a promotion that drives traffic and engagement during the big online shopping day. Click to learn how it works and what makes it so effective.

A Cyber Monday giveaway is a time-sensitive promotional campaign that coincides with the Monday after Thanksgiving — a key date in ecommerce. It is designed to capture attention, drive traffic, and reward loyal or new customers.

Participants enter by completing specific actions such as subscribing to a mailing list, redeeming a secret code, or sharing your campaign on social media. These interactions help create a viral loop during one of the highest-converting online sales periods.

Use Gleam’s Competitions App to create a time-limited campaign that amplifies your Cyber Monday traffic and converts interest into sales.