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Drive More Sales

Drive sales by requiring users to purchase a product and provide you with their invoice or receipt number to enter.

With Gleam’s flexible entry system, you can collect invoice submissions, validate entries in real time, and even layer in viral referral actions to reach new leads.

This strategy is especially effective during product launches, seasonal promotions, or inventory pushes—boosting conversions while strengthening customer loyalty.

Tip

This template also uses Viral Shares to give extra entries to users who refer their friends to kickstart viral growth and find brand new customers!

Template Features

  • Submit receipt, invoice or order number to enter
  • Automatic fraud protection & validation for repeat entries
  • Multi-step actions to unlock bonus entries (e.g. refer a friend)
  • Support for free entry alternatives where required
  • Mobile-friendly, eye-catching design
  • Built-in winner picker and moderation tools

Gleam’s platform helps brands create promotional products and campaigns that turn customers into advocates—backed by powerful tools for data validation, email list growth, and winner randomisation.

Benefits of Running Sales Giveaways

Sales giveaways are a smart way to reward purchases and nudge customers toward additional actions like referrals or subscriptions. With Gleam, you can implement this with no coding required.

You will:

  • Incentivise purchases during key promotional windows
  • Capture contact info and order data for qualified customers
  • Expand reach through customer referrals and word of mouth
  • Increase sales by offering gift cards, product bundles, or discounts
  • Build a lasting relationship with your existing customer base

This strategy works well for brands selling lip balm, water bottles, subscription boxes, or any product with loyal fans and room to grow.

Who Should Use This Template

This giveaway template is ideal for:

  • DTC eCommerce brands looking to increase conversion rates
  • SaaS products offering trials with upsell follow-ups
  • Retailers looking to boost revenue with promotional campaigns
  • Marketers managing cross-channel sales and marketing activations

Whether your sales team is launching a new product or service, promoting bundles, or activating influencer partnerships—this is a powerful way to increase traction with your target audience.

Integration Support

This template works seamlessly with:

Official Gleam Documentation

Frequently Asked Questions

What Is A Brick And Mortar Business?

A brick and mortar business operates from a physical location, like a gym, café, or boutique—not just online. Expand to learn how these businesses differ from eCommerce brands.

Can Contests Help Me Increase Foot Traffic?

Yes. Contests can boost in-store visits by rewarding participation with local experiences or redemptions. Tap to explore how giveaways bring people into your store.

How Can I Run A Giveaway For A Brick And Mortar Retail Store?

Use Gleam to run a store giveaway with QR codes, location-specific actions, and social entry mechanics. Expand to learn the full setup process for brick and mortar retailers.

What Kind Of Prizes Work Best For In-Store Campaigns?

Use prizes that connect with your store experience, like bundles, store credit, or VIP memberships. Tap to get real examples of high-converting in-store prize ideas.

Can I Use These Brick And Mortar Campaigns For Hybrid Retail (Online + Offline)?

Yes. Gleam lets you run hybrid campaigns that collect leads in-store and online—perfect for modern retail strategies. Expand this FAQ to learn how to connect your physical and digital presence.


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How to Set Up This Sales Giveaway

  1. Choose the 'Custom Field' Action
    Select the “Custom Field” action and set the field to collect receipt, invoice, or order numbers to verify purchase.
    Learn how to collect custom entry data

  2. Customise Your Design
    Tailor the layout, text, fonts, and colors to reflect your brand voice and campaign theme.
    Customise your design

  3. Set Up Behavioural Rules
    Configure display triggers like current URL or campaign-specific landing pages to match the flow of your sales and marketing strategy.
    Set up targeting rules

  4. Enable Alternate Entry (if required)
    In regions with No Purchase Necessary laws, Gleam will automatically enable a free entry path.
    Review No Purchase Necessary compliance

  5. Connect Your Email Integration
    Sync the campaign to your email platform to build a segmented list of potential customers.
    Connect integrations

  6. Install and Launch
    Embed the widget on your landing page or promotional site. Promote via social media platforms, paid ads, or your email list.
    Install the widget

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Drive More Sales

Drive sales by requiring users to purchase a product and provide you with their invoice or receipt number to enter.

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