Running a gym referral contest is one of the most effective ways to grow your audience organically through word of mouth marketing.
Running a gym referral contest is one of the most effective ways to grow your audience organically through word of mouth marketing.
This Gleam template helps you launch a referral contest where your top referrers compete to win amazing prizes — turning existing customers into powerful advocates.
Participants simply refer their friends, family, or workout buddies, and each new entry they generate moves them up the referral leaderboard. With a compelling prize on the line and a fun, competitive setup, this campaign format motivates users to actively promote your gym or brand.
Unlike traditional advertising, referral rewards leverage trust — people are far more likely to act on a personal recommendation from someone they know. Whether you're promoting gym memberships, fitness classes, or wellness products, this campaign drives qualified leads and engagement.
Boost your referral campaign by combining this template with time-limited offers or tiered milestone rewards to keep motivation high.
This template is ideal for:
Define a goal, timeline, and rules, then use Gleam to manage entries and referrals. Click to follow a full step-by-step launch plan.
Build daily goals, track progress, and offer rewards. Click to see a sample structure and tools to host your own 30-day challenge.
Set Your Campaign Goal
Define whether your referral contest is focused on lead generation, brand awareness, or boosting gym memberships. Choose your prize and entry rules.
Customise Entry Actions
Use viral share actions to track referred entries and newsletter signups. Add a bonus entry to increase return visits.
➡ Explore all actions
Design the Campaign
Style your landing page to reflect your brand. Use motivating language and highlight the prize to encourage referrals.
➡ Design your capture
Add Entry Restrictions or Conditions
Include clear terms and conditions explaining how the referral process works, who is eligible, and when the contest ends.
Install or Host the Contest
Embed the campaign on your website or share it as a hosted landing page. Include it in your email flows and gym communications.
➡ Installation methods
Promote the Contest Across Channels
Use social media, email blasts, and in-gym signage to spread the word. Encourage users to share with friends or family for maximum reach.
Draw and Announce a Winner
Use the referral leaderboard to track top referrers and announce the contest winners through your social channels and email list.
➡ Draw winners
Running a gym referral contest is one of the most effective ways to grow your audience organically through word of mouth marketing.