Run a horse riding competition activation that drives on-site engagement at rodeos, horse shows, and equestrian events while growing your audience online.
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Horse Riding Competition Template
Run a horse riding competition activation that drives on-site engagement at rodeos, horse shows, and equestrian events while growing your audience online.
Collect UGC from riders and segment interest across horse disciplines like horse jumping, dressage, barrel racing, and trail—ideal whether you market to the eventing horse community or broader horse competitions and horseback sport fans.
Place your stand near a ring entry or warm-up to maximise foot traffic. Print QR codes: one to the campaign, one to the stand code handout, and one to partner receipts for verified bonus entries.
What This Template Does
- Sends riders to maps and schedules with Visit, then verifies real stand visits via a Secret Code
- Captures high-quality UGC with Upload of horses ready for the ring
- Segments buyer intent by discipline using Question (Jumping, Dressage, Barrel Racing, All-Purpose, Endurance)
- Expands reach using Viral Share plus social boosts, Instagram Comment, TikTok Follow, X Repost
- Rewards customers post-purchase with a receipt-based Secret Code for extra entries
Benefits
- Drives real-world traffic to your stand during a day event or multi-ring equestrian discipline meet
- Generates authentic content of riders and horses for future campaigns
- Identifies disciplines for better merchandising (jumping pads, dressage girths, barrel reins)
- Increases sales of saddles and accessories via verified receipt bonuses
Who Should Use It
- Tack and horse accessories brands exhibiting at equestrian events
- Rodeo organisers and horse shows seeking sponsor engagement
- Local tack shops activating at community meets and clinics
Frequently Asked Questions
An event registration banner highlights your upcoming event and links users directly to your signup page. Click to learn how to turn website visitors into event attendees with one smart banner.
Banners placed across your website increase event visibility and signup rates. Expand to see how one top-of-page message can dramatically improve registration flow.
Yes. Gleam banners can link to external platforms like Eventbrite, Zoom, or Hopin. Expand to learn how to promote events outside your website while keeping high conversion rates.
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How to Set Up Your Horse Riding Competition
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Select the Horse Riding Competition Template
Use this pre-built structure to engage riders on-site and online.
➡ Select This Template -
Add Fit-Focused Prizes
Offer a premium saddle (winner’s fit), tack bundles, and leather care kits. -
Add High-Value Entry Actions
Include Visit (mandatory), Secret Code (stand), Facebook Check-In, Upload Photo, Question (saddle type), Viral Share, Instagram Follow/Comment, TikTok Follow, X Repost, Secret Code (receipt), and Add To Calendar.
➡ Configure Supported Entry Methods -
Link Event Map & Schedule
Ensure the Visit action points to your stand location and the ring timetable.
➡ Visit -
Promote Sharing For Bonus Reach
Encourage reposts and referrals to clubs and barns; feature standout entries.
➡ Enable Referral Actions -
Customise Branding And Messaging
Apply the black–gold–saddle palette with clean serif headers to mirror the banner.
➡ Customise Your Giveaway Look -
Promote Across Channels
Announce on Instagram, TikTok, X, and email; add signage with QR codes at the ring and warm-up.
➡ Install a Competition Page -
Draw Winners And Announce Results
Use the draw tool; verify eligibility (stand/receipt codes) and publish privacy-safe results after the final class.
➡ Quick Draws & Winners
Help
Run a horse riding competition activation that drives on-site engagement at rodeos, horse shows, and equestrian events while growing your audience online.