Run a festive Christmas photo competition that invites your audience to submit photos for a chance to win. Use this contest to engage your followers, build brand awareness, and collect valuable user generated content during the holiday season.

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Christmas Photo Contest

With Gleam, you can collect submissions via file uploads or social media platforms like Instagram, Facebook, or X — and feature them in a stylish real-time gallery.

Tip

Looking to increase your reach? Promote your contest with holiday hashtags, email newsletters, and a featured section on your website.

Template Features

Accepts file uploads or social photo submissions
Mobile-optimised entry form and gallery display
Connects to Instagram, Facebook, and more
Manual or auto-approve entries with moderation tools
Customisable email fields to grow your mailing list
Easy embed or hosted landing page options
GDPR-compliant consent and form logic
Unlock bonus entries through referrals or sharing

Benefits of Running a Christmas Photo Competition

A Christmas photo contest is a fun way to promote your brand while collecting engaging content. Let your customers celebrate the holiday season by showcasing their creativity and tagging your products or services.

You will:

Increase brand exposure and social media engagement
Encourage festive storytelling that features your brand
Collect reusable, high-quality user generated content
Capture email addresses from a highly engaged audience
Offer participants a meaningful chance to win holiday prizes

Integration Support

This campaign is compatible with:

Upload Photo Action
Facebook Action
Galleries App for real-time display
Email marketing integrations including Mailchimp, Klaviyo, and more

Official Gleam Documentation

Frequently Asked Questions

A Christmas photo competition asks users to submit festive photos—like decorations or family moments—for a chance to win. Click to learn how these contests boost engagement and content.

Photo giveaways help you collect festive UGC, drive seasonal engagement, and boost social proof. Expand to discover why these contests outperform basic holiday promos.

Feature submissions in a public gallery with moderation and optional voting. Expand to see how Gleam helps curate your holiday contest content.

Yes—just ensure your terms include usage consent. Expand to learn how to legally and creatively reuse festive content.

Try themes like “Best Ugly Sweater” or “Most Festive Pet.” Expand to explore photo ideas that boost participation and brand love.

Integrations

Facebook

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26 Christmas Marketing Ideas to Boost Sales

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How to Set Up This Christmas Photo Contest

Choose “Upload Photo” as Your Entry Action
Use the Upload action to allow users to submit entries by uploading a photo or connecting via Instagram or Facebook.
Customise the Design
Tailor your entry widget and gallery to match your campaign branding. Adjust layout, fonts, and colors to align with your holiday promotion.
➡ Design Customisation
Set Up a Voting Gallery (Optional)
Enable a public gallery for voting or simply to display submissions. Use moderation tools to review entries before they go live.
➡ Gallery Setup and Moderation
Add Bonus Actions
Include Viral Share to give participants more entries for referring friends or sharing on social.
➡ Enable Referral Actions
Embed the Widget or Use a Hosted Page
Embed your contest widget on your website or use Gleam’s hosted landing page to manage entries.
➡ Widget Installation Guide
Announce the Winner
Choose a winner based on creativity, quality, or at random. Announce via your blog, newsletter, or social media.