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Real-Time Hashtag Wall Gallery Template

Display a real-time hashtag wall of user-generated photos and posts from Instagram and X (Twitter) on your website or at live events.

With this Hashtag Wall Gallery template, you can showcase authentic user-generated content (UGC) collected from branded hashtags and curated social media posts—all in one sleek, interactive visual wall.

Adding a hashtag wall to your website lets you highlight engaging, trustworthy posts from your community that act as genuine social proof. This is a powerful marketing strategy to boost engagement, strengthen brand loyalty, and give potential customers confidence to purchase.

With Gleam’s Presentation Mode, you can even display your live hashtag feed at business locations, conferences, or trade shows to connect with attendees in real-time and motivate them to share their own hashtagged posts.

Hashtag Wall in Presentation Mode
Tip

Encourage your community to post using your branded hashtag before or during an event — your Hashtag Wall will update in real time, creating a dynamic social experience that energises both online and in-person audiences.

What This Template Does

  • Collects posts from Instagram hashtags and X (Twitter) hashtags automatically.
  • Displays a real-time social wall of photos, videos, or posts from your fans.
  • Enables moderation so you can approve content before it appears publicly.
  • Works perfectly for both live displays and embedded web galleries.
  • Highlights the best user-generated content (UGC) for authentic engagement.

Benefits of This Template

  • Builds Trust: Real posts from your community enhance credibility and conversion rates.
  • Boosts Engagement: Turns audiences into active participants by showcasing their content.
  • Drives Awareness: Promotes your branded hashtag across social media channels.
  • Encourages Real-Time Interaction: Perfect for events, product launches, or virtual campaigns.
  • Amplifies Your Marketing Campaign: Keeps social media content visible beyond the platform.

Who Should Use It

  • Brands running social media marketing campaigns using hashtags.
  • Event organisers looking to display live hashtag walls at physical or virtual venues.
  • E-commerce stores promoting their community’s Instagram posts or customer photos.
  • Marketing teams seeking to create a real-time social proof display from UGC.
Trick

Subscribe to our Business Plan or higher to unlock advanced gallery features including fonts, layout customisation, item ordering, and CSS styling.

Collecting User-Generated Content

Encourage fans to post their photos with your branded hashtag to appear on your wall. Feature your favourite submissions on your own channels, or use Gleam’s Photo Contest Template to reward the most creative entries.

  Learn More

Official Gleam Resources

Frequently Asked Questions

What Is A Hashtag?

A hashtag is a word or phrase preceded by the "#" symbol used to group and categorise content on social media platforms.

How Do Hashtags Work?

Hashtags work by grouping similar content together, making it easier for users to discover posts related to the same topic or trend.

Are Hashtags Still A Thing?

Yes, hashtags are still widely used on platforms like Instagram and TikTok to help content get discovered and grouped by topic.

How Do You Use Hashtags Effectively?

To use hashtags effectively, choose a few relevant tags that align with your content and audience, avoiding generic or overused ones.

Can I Import Media From Hashtags?

With Gleam you can automatically import content into your Competitions and Galleries from Instagram hashtags. This is perfect for running photo contests and hashtag campaigns directly from Imstagram.


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  1. Start a New Gallery
    Go to your Gleam dashboard, create a new Gallery, and select Gallery App as your Gallery Type.
    Learn How to Create a Gallery

  2. Import Social Media Content
    Go to the Import tab to pull hashtagged posts directly from social media channels.

    • Select your channel: Instagram or X (Twitter)

    • Connect your account

    • Choose the Hashtag source option

      Import Hashtag Posts

    Learn How to Import Content

  3. Curate Your Hashtag Wall
    Review imported posts and enable Moderation to approve the best submissions before they appear live.
    Learn How to Moderate Your Hashtag Wall

  4. Enable Voting (Optional)
    Let visitors interact by voting on their favourite posts. You can show vote counts or limit voting by country.
    Configure Gallery Voting

  5. Customise the Header
    Brand your Hashtag Wall with:

    • A Cover or Background image
    • Your Logo (bordered or raw style)
    • A Hashtag Title (e.g., #MyBrandMoments)
    • Social links for extended engagement
      Header Setup Options
  6. Design the Content Layout
    Personalise the look and feel of your wall:

    • Choose layouts like Classic Grid, Static Rows, or Fill Viewport
    • Set grid columns and rows by device type (desktop, tablet, mobile)
    • Enable Popouts to show usernames, captions, and share buttons
    • Add a Load More button for extended browsing
      Content Layout & Styling
  7. Advanced Settings
    Fine-tune the performance and appearance of your gallery:

    • Add Custom CSS, change Fonts, and set item ordering (Newest or Most Popular)
    • Enable Live Refresh to keep your hashtag wall updating in real time
    • Adjust the Top Item Limit and Global Item Limit for load optimisation
      Advanced Gallery Settings
  8. Install Your Hashtag Wall
    Showcase your Hashtag Wall where it fits best:

Business
Real-Time Hashtag Wall Gallery Template

Display a real-time hashtag wall of user-generated photos and posts from Instagram and X (Twitter) on your website or at live events.

Ready to Run Your Own Campaign?

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