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Instagram UGC Gallery Template

Showcase authentic user-generated content (UGC) from Instagram using hashtags and mentions to enhance trust, engagement, and conversions.

Collect, curate and display engaging user-generated content from Instagram on your website with this customizable gallery widget.

Showcasing user-generated content on your website is one of the most effective ways to skyrocket engagement and convert visitors into customers. The user-generated content you collect from Instagram will provide you with fresh, engaging and authentic content that will build trust, excite visitors and act as social proof that gives potential customers more confidence to make a purchase.

The best way to display this valuable social proof on your website is with this powerful, easy-to-use widget template. You can easily import media from Instagram using hashtags and mentions, curate your Gallery so you're only showing the best from your community, and embed the Gallery on your website with a line of code.

Trick

Subscribe to our Business plan or higher to fully customize your gallery including a huge selection of fonts, gallery item ordering, custom CSS and so much more!

With this customizable Instagram UGC Gallery, you can collect, curate, and display social proof from real customers directly on your website — turning everyday posts into powerful marketing assets.

This gallery helps brands create a vibrant social hub where audience content lives, inspiring others to join the community and share their experiences. Import, moderate, and embed your best Instagram content with just a few clicks.

Trick

Upgrade to our Business plan or higher for advanced customisation — including custom fonts, gallery item ordering, CSS styling, and more!

Collecting User-Generated Content

Want to inspire your community to share content about your brand? Encourage users to post photos using your branded hashtag and mention your profile — that’s all it takes to start generating valuable UGC.

For even higher participation, reward creativity by running a social contest. With our Instagram Photo Contest template, you can offer prizes and drive a surge of high-quality content.

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What This Template Does

  • Imports posts from hashtags or mentions on Instagram.
  • Displays community photos in a dynamic, branded gallery.
  • Encourages more users to engage and tag your account.
  • Turns everyday customer posts into conversion-driving visuals.
  • Boosts social proof and builds brand authenticity.

Benefits of This Template

  • Increase Conversions: Display authentic customer photos to build trust.
  • Strengthen Engagement: Encourage more followers to tag and interact.
  • Amplify Reach: Every tagged post introduces your brand to new audiences.
  • Collect UGC Effortlessly: Pull content directly from hashtags or mentions.
  • Customise Freely: Match gallery aesthetics to your brand identity.

Who Should Use It

  • E-commerce stores that rely on community photos for validation.
  • Lifestyle brands leveraging influencer or fan content.
  • Agencies and marketers managing client social proof.
  • Small businesses building brand loyalty through authentic engagement.

Official Gleam Resources

Integration

Connect your Instagram account to automatically import content from Instagram Hashtags or Instagram Comments in posts into your gallery. Perfect for powering UGC campaigns and photo contests with real community content.

Frequently Asked Questions

What Is User Generated Content?

User-generated content (UGC) is any content created and shared by your customers or followers — such as photos, reviews, or videos — that features your brand or products.

How Can I Leverage User-Generated Content to Boost Engagement?

You can boost engagement by showcasing user-generated content in social feeds, emails, or contests.

Why Is Content Moderation Important For User Generated Campaigns?

Content moderation ensures your campaigns remain brand-safe, compliant, and high-quality.

How Do I Repost Instagram Photos?

You can repost Instagram photos using the in-app repost feature or third-party apps like Repost for Instagram. Click to see step-by-step options and how to credit the original creator.

Can You Repost Instagram Stories?

You can only repost Instagram Stories if you are tagged in them, or by manually sharing with permission. Click to learn the rules and options for Instagram Story reposting.


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  1. Start a New Gallery
    Go to your Gleam dashboard, create a new Gallery, and select Gallery App as your Gallery Type.
    Learn How to Create a Gallery

  2. Import from Instagram Hashtag Screenshot
  3. Enable Voting (Optional)
    Activate Enable Voting to let visitors interact with posts. You can:

  4. Customise the Header
    Brand your gallery with a Cover image, Background image, Logo, and Hashtag display.
    Include links to your social profiles for extra engagement.
    Header Setup Options

  5. Design the Content Layout
    Choose layouts such as Classic Grid, Static Rows, or Fill Viewport.
    Set per-device grid configurations, add popout views, and include a Load More button.
    Content Layout & Styling

  6. Advanced Settings
    Adjust your gallery’s look and behaviour:

    • Set font and theme.
    • Add custom CSS for branding.
    • Define sorting rules and performance settings.
      Advanced Gallery Settings
  7. Install Your Gallery
    Display your Instagram UGC Gallery wherever it fits best:

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Instagram UGC Gallery Template

Showcase authentic user-generated content (UGC) from Instagram using hashtags and mentions to enhance trust, engagement, and conversions.

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