Embed a live Instagram hashtag feed on your website and bring your community’s creativity to life.

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Instagram Hashtag Feed Gallery Template

Embed a live Instagram hashtag feed on your website and bring your community’s creativity to life.

This Instagram Hashtag Feed Gallery template allows you to collect, curate, and showcase posts from users who share your designated branded hashtags.

Displaying user-generated Instagram content on your website adds social proof, builds trust, and turns everyday customers into authentic advocates for your brand. Whether you’re running a hashtag campaign, promoting an event, or simply highlighting your brand community, this feed will keep your site fresh and engaging with real-time posts.

Tip

Encourage users to tag your brand or campaign hashtag in their posts to get featured automatically on your live Instagram feed — it’s one of the best ways to grow organic reach and community loyalty.

What This Template Does

Displays posts from Instagram hashtags in a real-time gallery.
Collects user-generated content (UGC) that promotes your brand organically.
Enables moderation, so you can curate which posts appear on your site.
Provides full visual control — layout, colours, backgrounds, and more.
Keeps your site dynamic with continuous, authentic Instagram updates.

Benefits of This Template

Builds Trust and Social Proof: Show real customers using your product or service.
Drives Engagement: Encourages followers to post with your hashtag for a chance to be featured.
Saves Time: Automatically imports hashtag posts without manual uploads.
Increases Visibility: Extends your social media footprint to your website.
Improves SEO and Conversions: Keeps your pages dynamic, relevant, and audience-focused.

Who Should Use It

E-commerce brands wanting to feature customers’ tagged posts.
Event organisers promoting live hashtag campaigns.
Hospitality businesses highlighting guest photos.
Influencers and creators displaying fan engagement and brand partnerships.

Official Gleam Resources

How to Get More Instagram Followers – Practical tactics to grow your audience and convert followers into customers.
Instagram Competitions Blog – Contest formats and prize ideas that reliably increase reach and participation.
Hashtag Strategy Blog – Pick relevant, niche, and trending hashtags to maximise discovery.
Hashtag Campaigns Blog – Plan and execute branded hashtag initiatives that generate ongoing UGC.

Frequently Asked Questions

A hashtag is a word or phrase preceded by the "#" symbol used to group and categorise content on social media platforms.

Hashtags work by grouping similar content together, making it easier for users to discover posts related to the same topic or trend.

Yes, hashtags are still widely used on platforms like Instagram and TikTok to help content get discovered and grouped by topic.

To use hashtags effectively, choose a few relevant tags that align with your content and audience, avoiding generic or overused ones.

A hashtag campaign is a marketing effort where users post content using a specific hashtag to promote a brand, message, or event.

Integrations

Instagram

Help

See all

16 Ways to Get More Followers on Instagram

The Ultimate Guide to Running a Contest on Instagram

The Best Hashtags to Boost Your Social Media Reach

How To Run A Hashtag Campaign To Boost Engagement

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Instagram Feed Widget

Instagram User-Generated Content Gallery

Instagram Photo Contest Gallery

Social Media Feed Widget

Instagram Wall

Hashtag Campaign Gallery

Customize Your Hashtag Feed

How to Set Up Your Instagram Hashtag Feed Gallery

Start a New Gallery
Go to your Gleam dashboard, create a new Gallery, and select Gallery App as your Gallery Type.
➡ Learn How to Create a Gallery
Import Content From Instagram
In the Import tab, select your account and choose Instagram #hashtag as your content source. Gleam will automatically pull posts using your chosen hashtag.
➡ Learn How to Import Content From Instagram
Enable Voting (Optional)
Allow users to engage further by enabling voting on posts. You can also show total votes or limit participation by country.
➡ Configure Gallery Voting
Customise the Header
Add branding elements such as:
- A Cover image or Background
- Your Logo and campaign Hashtag Title
- Social channel links for cross-platform promotion
  ➡ Header Setup Options
Design the Content Layout
Tailor how your hashtag feed appears:
- Select layout type (Classic Grid, Static Rows, or Fill Viewport)
- Set up a Custom Grid by device type (desktop, tablet, mobile)
- Enable Popouts with captions, usernames, or share buttons
- Add a Load More button for longer feeds
  ➡ Content Layout & Styling
Curate Your Gallery
Review incoming posts before publishing them live using the Moderation feature to ensure relevance and quality.
➡ Learn How to Moderate Your Gallery
Advanced Settings
Fine-tune how your feed looks and behaves:
- Choose Fonts, add Custom CSS, and control item order.
- Enable Live Refresh for automatic real-time updates.
- Define content limits for performance and layout balance.
  ➡ Advanced Gallery Settings
Install Your Gallery
Add your Instagram Hashtag Feed to your website or event page:
- Embed on-site with responsive code: Embed Installation
- Display via Hosted Gallery: Hosted Installation
- Showcase at events with Presentation Mode: Presentation Mode

Help

16 Ways to Get More Followers on Instagram

The Ultimate Guide to Running a Contest on Instagram

The Best Hashtags to Boost Your Social Media Reach

How To Run A Hashtag Campaign To Boost Engagement