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Cross-Sell Book Discount Reward Template

Use this template to run a cross-sell strategy that exchanges a time-limited book discount for a book purchase.

Use this template
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  • How to Use
  • Help
  • Similar Templates

Cross-Sell Book Discount Reward Template

Use this template to run a cross-sell strategy that exchanges a time-limited book discount for a book purchase.

This discount reward nudges existing customers to discover complementary titles, improves conversion rate on product pages, and strengthens customer loyalty with a simple, trackable flow.

Fans complete your required step → the widget reveals a discount code (or redirects to a page with the discount applied, where supported) → follow up by email to drive reviews and long-term relationships.

Increase Cross-Sell Conversions
  • Highlight the bundle value: show savings when readers add your second title
  • Add urgency: limit redemptions or set an expiry to lift conversion rate
  • Pre-qualify interest: suggest complementary products to raise AOV
  • Track results: use UTM links to spot cross-selling opportunities and scale what works

Optimization Tips

  • Keep one clear unlock step to reduce friction for existing customers.
  • Place the widget near product recommendations or on post-purchase pages.
  • Use concise copy that emphasizes savings and complementary benefits.

Template Benefits

  • Drives increased revenue from existing customers with a timely offer.
  • Exposes readers to complementary products and services in your catalog.
  • Flexibility delivery sounds weird for this purpose.
  • Easy to replicate across future launches for long-term cross selling efforts.

Best Use Cases

  • Post-purchase upsell to a related book or box set.
  • Series promotion (Book 1 → discount on Book 2/3).
  • Event or book signing incentive to reward attendees.
  • Custom Purchase Verification — Validate a qualifying purchase and guide readers to retailer links (e.g., buttons for Amazon, Barnes & Noble, Book Depository). Use the follow-up question to capture an email/order reference and attribute conversions.

Official Gleam Resources

  • Authors Guide — End-to-end tactics to plan launches, build readership, and turn discounts into sustained book sales.

Frequently Asked Questions

How to Promote A Book?

Use a mix of email marketing, social media, author events, and giveaways to effectively promote your book.

How to Capture Preorders For A Book On My Website?

Use a popup form to capture reader interest and build an email list before your book launch. Expand this FAQ to learn how to grow your preorder list with Gleam.

Why Should I Collect Leads Before Launching My Book?

Collecting leads before launch ensures you have an engaged list ready to buy and review on day one. Expand to learn why pre-launch lead capture boosts long-term success.

What’s The Best Way to Promote A Book With A Preorder Popup?

Place your popup on high-traffic pages and use exit or scroll triggers to grab attention. Expand this FAQ to learn how to promote your preorder popup effectively.

Can I Use A Book Preorder Popup With My Email Platform?

Yes—Gleam integrates with email platforms like Mailchimp and Klaviyo to automate your preorder follow-ups. Expand this FAQ to learn how syncing works and what to do with your leads.

Help

See all

8 Ways to Promote a Book With Gleam

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Offer Book Launch Discounts

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How to Set Up the Cross-Sell Book Discount Reward

  1. Templates
    Start from this template to accelerate setup for your cross-sell offer.
    ➡ Rewards Templates

  2. General
    Name the campaign, set optional dates, add Terms & Conditions, language, and fraud level.
    ➡ General Settings

  3. User Details
    Collect email for delivery/receipts and enable minimum age if required.
    ➡ User Details

  4. How to Redeem (Add Your Custom Action)
    Add Custom Purchase Verification as the required action. In the action Instructions, include your retailer buttons (for example, Amazon, Barnes & Noble, Book Depository). Under After Visiting, choose Ask a Question to capture the purchaser’s email or order reference for verification.
    ➡ How to Redeem

  5. Reward (Discount Delivery)
    Choose Coupon/Code and paste a single code or multiple unique codes. Optionally, Redirect to a landing page with the discount pre-applied (where supported). Configure claim limits to control availability.
    ➡ Configure Reward

  6. Post-Redeem
    Reveal the discount in-widget and send a confirmation email with redemption steps and recommended titles.
    ➡ Post-Redeem Options

  7. Install & Promote
    Publish where readers already engage to maximize redemptions.

    • Run in a Tab — Dedicated hosted page for a focused discount flow.
    • URL/iFrame — Share a direct URL or embed via iframe on partner/author sites.
    • Embed on Your Site — Keep traffic on your product pages to support upsells.
  • QR Code — Perfect for bookstore tables, events, and printed inserts.
  • Linktree — Add to your social bio for quick mobile access.

Help

8 Ways to Promote a Book With Gleam

Similar Templates

Offer Book Launch Discounts

Offer Book Launch Discounts

Pro
Cross-Sell Book Discount Reward Template

Use this template to run a cross-sell strategy that exchanges a time-limited book discount for a book purchase.

Use this template

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