Best Practices to Collect Customer Reviews for Your Business

Customer reviews shape what people buy. A shopper who has never heard of you reads what other customers said before they read anything you wrote.

Reviews also tell you how your business looks from the outside. Product quality, delivery times, and support all show up in them, often in more detail than any internal report.

The brands that collect reviews well do it as a routine, not a one-off push. They ask at set moments, make it easy, and reply to what comes back.

Ask for a review right after something goes well.

For example, when:

• A customer gets their order, loves it, and you send a quick follow-up email
• Someone posts a nice comment on social and you reply with a friendly nudge
• A support ticket is resolved, and the agent invites them to leave feedback

Wait too long and the moment passes. Ask too early and the customer has nothing to report yet. Aim for the point where they are happy and still paying attention.

Every extra click costs you reviews. Put the request where the customer already is.

• Add direct review links to post-purchase emails or SMS
• Embed review forms on your website or landing pages
• Prompt feedback in your product or app after key moments
• Collect feedback through social DMs, polls, or community replies

Use this template to ask returning customers on your website for a review:

Send a post-purchase email asking for a review every time. Automate it so it always goes out, and personalize it so it does not read like a system message.

• Send a quick follow-up after delivery or sign-up
• Use their name and reference what they bought or did
• If they do not reply, send a gentle reminder a few days later
• Keep it short and human

Some feedback is better collected privately before you ask for anything public. The NPS Survey action asks entrants how likely they are to recommend you on a scale of 0 to 10, with an optional box to tell you why.

Answering earns an entry, so customers who would skip a standalone survey have a reason to respond. Any score earns the same entry, which keeps the incentive fair. You write the question, add instructions above the scale, and choose how many entries an answer is worth. The NPS Survey Action is available on the Pro plan and above.

Once the scores are in, the customers who answered 9 or 10 are the ones to invite to Google, Trustpilot, or your app store page. [VERIFY: confirm per-entrant scores are visible in the entries list or export]

Your support team talks to customers every day. They are in the best position to turn a good conversation into a review.

• After resolving an issue, ask: "Would you mind leaving a quick review?"
• Share a direct link during the chat, or follow up with an email
• If a customer gives great feedback mid-conversation, flag it for follow-up

This review came out of a real support conversation, and it names the agent who helped. Sharing shout-outs like this one is good for your team's morale too.

You can thank people for leaving a review with a small reward. Keep it tied to leaving a review, never to what the review says, so a one-star review earns the same thank you as a five-star one.

Try things like:

• A small discount or loyalty points for any review
• A prize draw entry after submitting feedback
• A shoutout in your newsletter or on social media

This template sends the reward automatically once feedback is in:

Good reviews only help when people see them. Put them where buying decisions happen.

• Add star ratings and quotes to your product pages
• Add testimonials to your homepage
• Post screenshots on social (with permission)
• Use snippets in emails or ads

UKLash shows a 4.8 out of 5 average from over 51,000 reviews on its product page.

Track what people say and look for the same complaint or compliment coming up more than once.

Keep an eye on:

• Star ratings across Google, Trustpilot, or app stores
• Your NPS, from a standalone survey or the NPS Survey action in your giveaways
• The ratio of positive to negative reviews
• Recurring themes in the written feedback

Then act on it. Update your messaging, fix the product issue, or change the support script.

Reply too. Even a short "thanks" or "we are on it" shows customers someone read their review.

Pick one moment from each section above and set it up this month: the post-delivery email, the review popup, the support script, and an NPS question in your next giveaway.

Encore thanked its users publicly after being named a High Performer in DevOps and Cloud Infrastructure Automation.