Gleam vs Easypromos: Best Giveaway Platform Compared

Running a giveaway is easy. Turning it into a repeatable growth channel is not.

That’s where the difference between Gleam vs Easypromos becomes clear.

Both platforms let you run promotions, but they’re built for different outcomes. Gleam is designed to support email capture, referrals, and product adoption, while Easypromos is often used for standalone campaigns and social promotions.

If you’re choosing between them, the real question isn’t which has more features. It’s which one aligns best with how you want to grow.

Giveaway platforms aren’t just tools for running contests. They are acquisition channels.

The best platforms don’t just collect entries. They help you:

• Capture leads you can market to
• Turn participants into referrals
• Drive traffic back to your product or content
• Convert attention into measurable outcomes

While both Gleam and Easypromos support these campaign types, they differ in how they are structured to support leads, installs, and long-term engagement.

Both tools support giveaways, but they differ in how campaigns are structured, how users engage, and what outcomes they are optimised for.

Gleam is built around four campaign types designed to support different stages of your marketing funnel:

• Competitions for giveaways and contests
• Rewards for incentivised actions and loyalty campaigns
• Captures for lead generation forms and popups
• Galleries for user generated content

This structure makes it possible to run campaigns that go beyond engagement, from viral giveaways to lead generation and referral funnels.

Easypromos offers a range of campaign formats, but they are primarily designed for engagement within individual promotions rather than being focused on broader marketing funnels.

Typical formats include:

• Sweepstakes
• Social media contests
• Polls and voting campaigns
• Gamified promotions

Gleam supports both bonus entry actions and referral sharing within the same campaign.

Participants can earn extra entries by completing actions like following or subscribing. They can also share a unique link to bring in others and earn additional entries through referrals.

This allows campaigns to drive both engagement and reach within a single campaign.

Easypromos also supports sharing and engagement within campaigns, but is typically used for more self-contained promotional experiences.

Gleam integrates with a wide range of tools including:

• Email marketing platforms
• CRM systems
• Social networks
• Analytics platforms

This allows you to automatically push leads into your existing marketing stack and build follow-up flows.

For example, you can collect emails during a competition using the User Details step.

Easypromos supports integrations, but the focus is often on managing the promotion itself rather than connecting it into a broader marketing stack.

How you deploy your campaign has a direct impact on how it performs.

Gleam allows you to run campaigns across multiple surfaces:

• Embedded on your website
• Hosted landing pages
• Pop-up overlays
• Social platform landing pages
• Link-in-bio tools

See all campaign installation options.

This flexibility makes Gleam well suited for content marketing, website growth, and product funnels.

Easypromos campaigns are typically hosted on their own pages or social environments, which can make it more difficult to integrate campaigns into your website, content, or broader funnel.

Pricing reflects how each platform is positioned.

Gleam

• Free plan available for simple campaigns
• Paid plans scale based on features and usage
• Accessible for creators, startups, and growing businesses

Easypromos

• Pricing is often tied to campaign types
• Many formats require higher-tier plans
• Pricing may vary depending on the type of promotion being run

For businesses looking to run campaigns consistently, Gleam is generally more accessible and scalable.

Gleam is best suited for businesses that want to turn giveaways into a repeatable growth channel.

Use Gleam if your goal is to:

• Grow your email list through giveaways
• Run referral or viral sharing campaigns
• Drive product installs or signups
• Integrate campaigns with your marketing stack
• Embed promotions into your website or content

It’s widely used by SaaS companies, ecommerce brands, YouTubers, and creators looking to connect campaigns with measurable outcomes.

Easypromos is best suited to short-term, campaign-specific promotions, particularly those tied closely to social platforms.

For example:

• One-off social media campaigns
• Interactive or gamified experiences
• Agency-managed promotions

However, these use cases are typically focused on engagement within a single campaign rather than building a repeatable growth system.

The structure of your campaign has a major impact on results. Tools like Gleam can make it easier to scale what works.

Successful campaigns usually:

1. Use a prize that is highly relevant to your audience
2. Keep entry actions simple and friction low
3. Incentivise sharing or referrals
4. Promote across multiple channels
5. Follow up with entrants after the campaign ends

If you're looking to turn giveaways into a repeatable growth channel, Gleam Competitions makes it easy to launch and scale campaigns in minutes.

You can build viral giveaways, collect leads, and drive product adoption from a single dashboard.

Start with the Gleam competitions setup guide.