TikTok Account Types: Choose the Right Setup for Growth

Last Updated: April 23, 2025

Choosing the right account type gives you the tools and flexibility to scale your content and reach the right audience. Whether you're a solo creator, a growing brand, or part of an organisation, your account type influences how you engage with users, run promotions, and drive business growth.

Thinking about which TikTok account type is best for you? Whether you're a brand, creator, or team, choosing the right setup directly impacts your ability to engage, grow, and monetize. In this guide, we'll break down the differences between Personal, Business, and Organisation accounts — and how each supports your content strategy, audience, and overall business growth.

TikTok currently offers three account types:

Personal Account (includes creator tools)
Business Account
Organisation Account

Each account is tailored to different user needs — from individual creators to teams managing a brand's TikTok presence.

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Personal Account (with Creator Tools)

This is TikTok's standard account type for individual users — including influencers and emerging TikTok creators. TikTok no longer uses "Creator Account" as a separate option, but creator tools are available to eligible Personal Accounts.

Personal Account Key Features:

Access to trending sounds and high quality commercial music
Monetisation tools like the Creator Fund, LIVE gifts, and tipping
Native engagement features: Duet, Stitch, Q&A, etc.
Basic analytics and audience insights
Video scheduling via desktop (region-dependent)

Eligibility Notes:

Note

Not all Personal Accounts automatically get creator tools, eligibility depends on your age, location, and follower count. You’ll also need 1,000+ followers to add a clickable link in your bio.

If you're a content creator focusing on trends, building your brand, and boosting video views, this is your best bet.

Business Account

Business Accounts are ideal for promoting products or services, running TikTok competitions, or launching paid ad campaigns.

Business Account Key Features:

Access to TikTok Ads Manager for paid campaigns
Advanced analytics through the Business Suite
Access to the TikTok Shop (in eligible markets)
Use of the Commercial Music Library (copyright-safe audio)
Website and contact buttons in your profile

Business Account Limitations:

You’ll lose access to trending music and some native engagement tools.

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Organisation Account

Organisation Accounts are designed for teams managing TikTok content collaboratively. Common among universities, non-profits, and companies including charities or public institutions.

Organization Account Key Features:

Shared login with permission-based controls
Account ownership protections and secure access
Access to business tools like the Commercial Music Library
Governance tools for managing teams and approvals

Organization Account Limitations:

Note

Organisation Accounts may not support all creator or monetisation features. They are focused on collaborative content management and brand safety.

This type supports product development, cross-department collaboration, and structured campaigns with content approval flows.

Which TikTok Account is Right for You?

Choosing the right account type depends on your goals, target markets, and content approach:

Personal Account: For creators and influencers growing organically through trends, music, and community features.
Business Account: For brands promoting products and services, running ads, and building structured growth through data.
Organisation Account: For teams managing content securely across departments or projects.

Many TikTok users start with Personal Accounts, then upgrade as their needs evolve.

Tip

Learn more about growing on TikTok with our comprehensive guide

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How to Switch Account Types

You can switch between account types at any time. Here’s how:

To switch to Business or Organisation:

Open the TikTok app and go to your profile
Tap the three lines in the top-right corner
Go to Settings and privacy > Account
Tap Switch to Business Account or Switch to Organisation Account
Follow the prompts to confirm your account type

To switch back to Personal:

Go to Settings and privacy > Account
Tap Switch to Personal Account

Note

When switching from a Business or Organisation Account back to Personal, you’ll regain access to trending music and creator tools, but lose access to business-specific features like Ads Manager and website buttons.

Boost Your Growth With Gleam’s TikTok Integration

No matter which account type you choose, Gleam helps you amplify your TikTok strategy:

Run TikTok competitions that go viral
Reward users for creating user generated content
Grow your email list and collect verified contact information
Incentivise shares, follows, and engagement on your TikTok videos

Ready to grow your TikTok presence?
Start your first TikTok giveaway or contest in minutes with Gleam’s TikTok integration.

FAQs

A Personal Account includes access to creator tools and trending audio, while Business Accounts provide access to ads, analytics, and commerce tools.

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Yes! Business Accounts are ideal for running verified giveaways or contests with tools like Gleam to track entries and reward actions.

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No, TikTok has phased out the separate "Creator Account" type. However, users with Personal Accounts can still access creator tools and monetization features.

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Organisation Accounts on TikTok are a new option for nonprofits and advocacy groups, while Business Accounts are designed for brands and companies focused on advertising and analytics.

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For creators aiming to grow their audience organically, a Personal Account is ideal due to access to trending sounds and monetization tools. Businesses focused on advertising and analytics may benefit more from a Business Account

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