Grow Your Twitter / X Follower Numbers With These 40 Proven Tips

Struggling to get traction on Twitter / X? We've put together 40 of our top tips to help you grow your Followers.

Check out 40 surefire ways to skyrocket your following on Twitter/X.
Twitter Follower Growth Strategies That Work

• Asking users directly and cross-promoting drives faster follower growth
• Adding follow buttons to sites, emails and thank-you pages boosts engagement
• Running contests and using hashtags strategically increases visibility
• Engaging followers through images, conversations and support builds loyalty
• Partnering with influencers and using promoted tweets accelerates organic reach

How do I get more followers on Twitter / X? It could be for your own profile or a company profile that you manage. This is a question that comes around regularly, especially since we spend a lot of our time helping clients drive more engagement on Twitter / X.

In this post we’ll me looking at all the techniques you can personally implement to drive more organic growth of Twitter / X followers (outside normal Gleam promotions). There’s a lot here, so buckle up!

I know this may seem trivial but it is often the best way to kick start your X account. Simply ask users on existing channels to follow you on Twitter / X.

Victoria's Secret Facebook post promoting a lingerie giveaway with branded visuals

Good places to cross promote accounts:

  • Facebook
  • YouTube
  • Instagram
  • Pinterest
  • Your Newsletter

Here’s a good example of cross promotion at the end of a YouTube video:

Linking Twitter/X in YouTube videos

Users to your site will often look for ways to follow you on social networks, so make sure you include your buttons in a prominent place.

Add a Twitter follow button on your website

You’ll often see websites either include these buttons in the header or footer. Being above the fold naturally gets more exposure but it pays to experiment.

If you send a lot of emails then you can easily get your personal or business Twitter / X account in front of people by adding it to your signature.

Include your Twitter profile in your email signature

If you have any company material like business cards, pamphlets, customer facing collateral then make sure you have a prominent spot for Twitter / X & other important social accounts.

Add your Twitter profile to company materials

Hashtags can be a great way to drive awareness around a particular event, product launch or company slogan.

Nike London Twitter post promoting a sportswear giveaway campaign with branded apparel

But it’s not always as simple to just create one, you need to promote it, make it align with your marketing campaigns & also choose something that can’t backfire (i.e. asking questions that leave you open to trolling & ridicule).

An example of a hashtag campaign that backfired and seriously missed the mark is IBM's #HackAHairdryer campaign. It was an attempt to encourage women in STEM, but received so much backlash for being sexist and patronizing that they had to publicly apologize and discontinue the campaign.

Twitter post by Kayla promoting a giveaway with featured products and personal branding

In a recent survey by Lithium 72% of customers expect brands to respond within an hour to complaints posted on X.

Media Temple Help Twitter post addressing user support with branded graphic

Telstra in Australia are a great example of a company that responds quickly to issues via Social Media.

Telstra Twitter post promoting a branded giveaway with digital engagement call-to-action

Spotify has an official support channel on Twitter / X for issues, this helps keep issues off their main account but also shows transparency in how they handle support requests on Twitter / X.

SpotifyCares Twitter post providing customer support information with a branded graphic

This is perhaps one of the most underrated (and unused) techniques out there. Businesses often don’t leverage their own thank-you pages to grow various social channels.

Twitter button on Facebook page

Blog Posts are usually some of the most Tweetable content that you have. Make sure you make it easy for users to do this when they reach a critical part of an article.

Add Tweet buttons to blog posts

Controlling the content that users tweet about can sometimes really work well. Especially if you gets users to share interesting stats or quotes.

If you get positive comments or Tweets about your service on Twitter / X you can favourite them. Twitter / X has various ways to allow you to use these favourites – one way is to display them on your site as testimonials.

SkinnyMe Tea uses the Twitter API to pull their favourite tweets, then applies custom styles so it looks like a natural part of their site.

Showcase Twitter testimonials on your website

Woobox has a Facebook app that allows you to add your Twitter / X profile to your Facebook page. A great way to show Facebook users what to expect when they follow you on Twitter / X.

Add Twitter profile to your Facebook page

Your Twitter / X followers are spread out all over the world, knowing the best time to engage them with tweets will greatly increase your chances of being retweeted.

Lights of Earth - Beautiful Earth View from Space

For example, here at Gleam we’re in Australia – but the majority of our followers are in the UK & USA. We need to ensure we’re scheduling tweets in a way that maximizes our exposure.

There’s lots of potential contest ideas you can run on Twitter / X to keep your fans engaged.

Yahoo Life UK Twitter post promoting a lifestyle giveaway campaign with branded visuals

Here at Gleam we offer a free platform that allows you to run extremely flexible & engaging Twitter / X contests. See how Beardbrand grew his Twitter / X followers by 1500% in just 2 weeks using Gleam 🙂

Here’s a quick Twitter / X competition demo to have a play around with:

  Learn More

If you like this competition & think your business can benefit from using Gleam, feel free to signup and start running awesome campaigns.

Finding influencers on Twitter / X that can help promote your product or service is one of the best ways to grow your following. Moz has a cool tool called Azemahle Twitter / X Nivea that can help you find influencers to approach.

Find Twitter / X Influencers - How to discover influential users on Twitter / X

We’ve found that signup rates & adoption from this sort of endorsement far outweighs traditional advertising.

Twitter / X profiles that have a picture on average have 1000% more followers than those without one. This also means that there’s a potential to drive even more followers with the right images, do you add your company logo or try a personal picture?

Michael Telo Twitter Header - Showcasing Michael Telo's Twitter profile header

If you’re trying to appeal to a specific type of user or market then having a powerful bio is extremely important. For example we’re trying to reach people in Melbourne & also trying to connect with growth hackers (since they are getting great results with our product).

Optimizing Twitter bio as a marketing tool

If you’re actually presenting at conferences then putting your Twitter handle on the start & end slides is a great way to get exposure to hundreds of people. Again, don’t be afraid to ask them to follow you.

Incorporate Twitter profile into presentations

I’ve seen some presenters that will giveaway prizes to users that follow them during a presentation. Don’t be afraid to mix it up a bit.

You would be surprised how many people view your about pages, use this as an opportunity to drive more followers on X. I’ve found that personal profiles work much better here.

Add Twitter follow buttons to your about us page

Twitter / X is about engaging with users, don’t be afraid to follow the users that actually follow you. Don’t forget that they will get a nice email message when you do 🙂

Gleam's Twitter following display

We started creating a list of social media people in Australia.

Social Media Australia Twitter engagement list

This works even better if you can build a list of groups that already exist, then get the users to promote the list.

You’d be surprised how well this can work, simply make it a action every day to find 3 new people that compliment your business. Then send them a Tweet.

You’ll reach 1,095 new people every year – not only might they follow you but it could open up some partnerships or exposure to their followers.

For example, we help users with visibility of their contests via Twitter / X. Which normally results in a Retweet.

Gleam Twitter post promoting a $250 giveaway campaign with simple entry instructions

Quite a few businesses break their Twitter / X staff out into a hierarchy, featuring the main company account with individual staff accounts. This helps improve exposure, plus also allows individual employees to build their own personal following (whilst still being attached to the company).

Users get push notifications, desktop notification & emails when you favourite one of their tweets. If you can find the right type of user that fits your product then this type of marketing activity can be incredibly powerful.

The key to this technique is to have a really strong bio & message that hooks the user to find out more.

Highlighted tweet with positive engagement

We’d love to hear in the comments about more successful ways you’ve grown your Twitter / X fanbase.