What Are Some Good Sales Contest Ideas?

Four that work well for a store, and how to build each in Gleam:

  1. Order for a chance to win. Load your order numbers into a Secret Code action with Multiple Codes, so each order number works once. Your plan caps how many codes you can load.
  2. Refer a friend. Viral Share gives entrants bonus entries when a friend enters through the link they shared (Pro Plan and above).
  3. Customer photo contest. Submit Media collects photos of your product in use, which you can later feature with permission (Pro Plan and above).
  4. VIP early access. Use Subscribe to a Newsletter as the entry, then email entrants the sale a day before everyone else.

Most stores mix two of these, like an order entry plus referrals for extra chances.

Caution

If entering needs a purchase, many places (including the US) treat a prize draw as a lottery unless there's a free way to enter with equal odds. Add one and say so in your Terms & Conditions. This isn't legal advice, so check the rules where you run it.

What Does “No Purchase Necessary” Actually Mean?

It means you can't make people buy anything to enter a sweepstakes. If a purchase is part of entering, you need a free alternative method of entry (AMOE).

Does Gleam Automatically Handle AMOE For Me?

Partly. Gleam shows a free entry alternative automatically in countries where one is legally required, but only after you mark the paid action in its settings.