Can I Use Giveaways to Grow My LinkedIn Company Page?

Not on LinkedIn itself. LinkedIn's Professional Community Policies say: "You may not use LinkedIn to hold lotteries, contests, sweepstakes, or giveaways." You can still use a giveaway to send people to your business, as long as the giveaway lives somewhere else.

LinkedIn doesn't spell out the off-platform part, so this is the approach we recommend:

• Host the giveaway on your own site or a Gleam landing page, with its own official rules
• Use LinkedIn only to share the link, and say in every post that LinkedIn isn't sponsoring, endorsing or administering the promotion
• Don't run comment-to-win or like-to-win posts on LinkedIn
• Keep entry actions on the landing page, like an email signup, a visit to your site or a referral

A giveaway grows your newsletter list and site traffic. You can also add the Follow Company on LinkedIn Action to your landing page. If you do, you're responsible for following LinkedIn's rules.