Use this fun, seasonal easter contest to collect high-quality UGC and boost engagement with your audience during the Easter season.
- Overview
- How to Use
- Similar Templates
Easter Photo Contest
Use this fun, seasonal easter contest to collect high-quality UGC and boost engagement with your audience during the Easter season.
With this Easter photo contest, participants are encouraged to share real moments featuring your product or service, giving you authentic content for your marketing channels.
All you need to do is customise the template, offer a prize your audience will love, and promote the campaign across your social media platforms.
- Ask entrants to tag your brand and use a unique #Easter hashtag for discoverability
- Promote via Facebook, Instagram and email to drive more user submissions
- Feature the best entries in your social posts, newsletter, or website
- Enable Gleam’s Photo Gallery display to showcase all submissions after the contest
- Offer extra entries for referrals to drive viral growth during the holiday season
Template Features
- Action-based entry using media uploads from Instagram or Facebook
- Fully customisable with branded visuals, copy, and CTA
- Built-in viral sharing and referral options
- Supports secret actions or bonus entries
- Optional UGC gallery to display submissions
This template is perfect for Easter basket giveaways, Easter promotional campaigns, and building a library of authentic, branded content you can repurpose for future marketing.
Benefits of Running an Easter Photo Contest
Photo contests are one of the most effective ways to engage users and collect user-generated content (UGC) that is authentic, on-brand, and social-media ready.
You will:
- Drive social proof by showing real people using your products
- Increase brand awareness and organic reach via social sharing
- Collect original visuals for social media campaigns and ads
- Build a stronger connection with your target audience
- Generate new leads from viral participation and tagging
Who Should Use This Template
- E-commerce brands running Easter promotions or seasonal launches
- Food & beverage companies, lifestyle or family brands with spring collections
- Marketers or retailers who want to collect high-quality, on-brand UGC
- Any business wanting to boost engagement ahead of April holidays
If you want to turn photos into leads and grow your audience during Easter giveaway campaigns, this template delivers.
Integration Support
- Facebook: Allow users to submit media from Facebook posts
- Instagram: Encourage tagging and branded hashtag submissions
- Viral Share: Reward users with bonus entries when they refer friends
- Photo Gallery: Display collected entries on your website after the contest ends
- Learn more: Photo Contest Gallery
Official Gleam Documentation
- Upload Media Actions
- Easter Giveaway Ideas
- Spring Marketing Campaigns
- April Giveaway Ideas
- Referral Entry Actions
Frequently Asked Questions
Offer golden ticket promotions, themed product bundles, or site-wide discounts to drive Easter sales and increase brand loyalty.
Host an Easter-themed photo contest using Gleam to collect and showcase user-submitted content across your brand’s channels.
Offer personalized Easter baskets, spring-themed product bundles, or digital gift cards to increase interest and participation.
Integrations
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How to Set Up Your Easter Photo Contest
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Add Your Media Upload Action
Choose the Upload Media action so participants can submit their photos of your product or brand in an Easter context.
➡ Learn how to configure media uploads -
Enable a Branded Hashtag or Caption Prompt
Ask users to post on social platforms using your #hashtag and submit their link or media file into the widget. -
Customise the Look & Copy
Use your own fonts, colours, and imagery to create an eye-catching contest that matches your Easter branding.
➡ Customise your contest design -
Add a Viral Sharing Mechanism
Allow participants to unlock bonus entries by referring friends using the Viral Share action.
➡ Enable referral actions -
Display Entries in a Gallery
Once your contest ends, showcase the best submissions on a beautifully embeddable Gallery using Gleam’s tools.
➡ Enable Photo Contest Gallery -
Install and Publish Your Campaign
Embed your contest on your landing page or run it on a hosted URL. Promote it across Facebook, Instagram, and your email list.
➡ Install your contest widget
Use this fun, seasonal easter contest to collect high-quality UGC and boost engagement with your audience during the Easter season.