Launch a Cyber Monday photo contest to boost engagement, grow your audience, and collect user-generated content (UGC) you can repurpose across your marketing channels.
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Cyber Monday Photo Contest
Launch a Cyber Monday photo contest to boost engagement, grow your audience, and collect user-generated content (UGC) you can repurpose across your marketing channels.
This ready-to-go template is perfect for brands looking to tap into the excitement of one of the biggest online shopping days of the year.
Encourage your audience to submit photos of themselves using your product or service, tag you on social media, and share with friends. The best photo wins — and you get marketing-ready visuals just in time for your Cyber Monday sales push.
- Make sure to set a clear photo theme or prompt (e.g. unboxing, product in use)
- Add branded hashtags for social sharing and extra reach
- Promote the campaign early across all channels: email, social media, landing pages
- Use a Cyber Monday discount code as a runner-up prize to convert more users
- Showcase UGC submissions in a gallery to encourage social proof and build excitement
Template Features
- Entrant photo upload via desktop or mobile
- Verified actions to prevent fraud or bot entries
- Optional referral reward to boost sharing
- GDPR-compliant lead capture
- Custom branding, layout, and entry limits
- Embed contest widget or run on hosted Gleam page
- Optional gallery display of submissions
Benefits of Running a Cyber Monday Photo Contest
Running a photo contest around Cyber Monday helps brands collect authentic content, promote products, and turn fans into advocates — just in time for peak traffic.
You will:
- Collect marketing-ready content from real customers
- Promote new offers or deals in a fun, visual way
- Use submitted photos in ads, emails, and your site
- Incentivise sharing with bonus entry referrals
- Engage your target audience with minimal effort
Contests like this are especially effective when paired with Cyber Monday sales messaging, helping you increase visibility and get more out of seasonal traffic.
Who Should Use This Template
- Ecommerce brands launching Cyber Monday discounts
- Shopify stores looking for more user-generated content
- DTC companies showcasing customer photos
- Online retailers promoting limited-time product deals
- Brands seeking authentic social proof during holiday season
If you want a fun way to turn your users into advocates and grow your reach organically, this template is built for you.
Integration Support
This contest template works perfectly with:
- Email providers like Mailchimp, Klaviyo, and ConvertKit
- Social media platforms for post tagging and link shares
- Referral mechanics to amplify reach
- Photo actions to validate UGC
You can also display the entries using a real-time voting gallery or just embed your favourites across your website.
Official Gleam Documentation
- Photo Contest Setup Guide
- Upload Media Action
- Referral Sharing Settings
- Instagram Photo Contest Tips
- How to Promote UGC Campaigns
Frequently Asked Questions
Countdown popups help convert more users on Cyber Monday by showing real-time urgency. Click to learn how time pressure drives sales before visitors bounce.
Promote your Cyber Monday giveaway using email, social media, and site banners. Click to discover the most effective strategies to boost participation.
A Cyber Monday giveaway is a promotion that drives traffic and engagement during the big online shopping day. Click to learn how it works and what makes it so effective.
Help
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How to Set Up This Cyber Monday Photo Contest
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Choose “Upload Media” as the Main Entry Action
Ask users to upload a photo showing how they use your product. You can validate authenticity by requiring sign-in.
➡ Learn about Upload Media Action -
Add Bonus Entry Actions
Add options like subscribing to your mailing list, following on X, or sharing with friends.
➡ See All Bonus Actions -
Set Referral Mechanics for Viral Reach
Let users earn extra entries by inviting friends. This builds organic reach and referral marketing momentum.
➡ Enable Referral Rewards -
Design and Brand Your Campaign
Use your colours, fonts, and messaging to stay consistent with your Cyber Monday branding.
➡ Customize Design -
Install the Campaign Widget or Use Hosted Page
Embed the contest on your landing page or run it on a hosted Gleam URL with custom branding.
➡ Learn Installation Options
Launch a Cyber Monday photo contest to boost engagement, grow your audience, and collect user-generated content (UGC) you can repurpose across your marketing channels.