What Is a Secret Santa Holiday Giveaway?

A Secret Santa holiday giveaway rewards an entrant and a nominated friend, turning each entry into two delighted recipients. This structure naturally encourages sharing and goodwill during the festive season.

With Gleam, you can power this format using viral share to reward referrals, subscribe to grow your list, and secret code to deliver exclusive holiday perks. Entries, validations, and winner selection are managed in one place.

As a seasonal activation inside broader giveaways, Secret Santa helps you capture high‑intent leads, spark social buzz, and strengthen community ties at the end of the year.