Run a festive referral contest to generate high-quality leads and expand your email list during the busiest time of the year. This ready-to-use template allows users to sign up and refer their friends for extra chances to win a Christmas bundle or shopping spree — perfect for boosting email marketing results and growing your target audience before the holidays.

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Christmas Referral Contest

With Gleam, you can manage the full referral process from sign-up to prize draw, track referrals, and drive viral growth just by incentivising people to spread the word.

Tips for Running a Successful Referral Contest

Offer a prize relevant to your target audience (e.g. gift cards, exclusive products)
Make it clear that referring friends and family gives users more entries
Display the current number of referrals each user has to build engagement
Promote the campaign across your social media and email channels
Track results through Gleam’s built-in analytics and conversion rates

Template Features

Newsletter sign-up and referral actions preconfigured
Automated referral tracking using unique links
Customisable design, layout, and copy
Fully mobile responsive
GDPR-compliant data collection
Compatible with all major email marketing integrations

This template helps you build your email list, reward loyal customers, and attract new users during the Christmas contest season.

Benefits of Running a Christmas Referral Contest

A referral contest template is one of the most effective ways to reach new users with minimal effort.

You will:

Encourage current followers to refer friends and family
Drive traffic to your landing page
Increase participation by offering more entries for each referral
Build long-term value with qualified leads
Create viral loops that bring in exponential growth

Whether you are a small ecommerce brand or an established store, this strategy helps you run a referral contest that delivers impact throughout the holiday season.

Integration Support

This template integrates with:

All major email marketing platforms via Gleam’s Email Integrations
CRM and list management tools
Zapier for workflow automation
Referral Tracking Logic with unique links per user

Official Gleam Documentation

Frequently Asked Questions

Use in-stream shoutouts, secret codes, and Gleam to run multi-platform giveaways.

Ask users to sign up before referring others. You’ll collect emails from both participants and their referrals. Click to expand and see how Gleam captures leads automatically.

Offer festive prizes like gift cards or bundles. Use tiered rewards or random draws to boost referral activity. Click to expand for ideas that drive maximum engagement.

Gleam creates unique referral links and tracks new entries tied to each participant. Click to expand and learn how viral sharing is measured.

Referral contests drive more reach, leads, and engagement than traditional giveaways. Click to learn why they outperform standard promos.

Help

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How to Set Up This Christmas Referral Contest

Choose Your Signup Action
Start by setting the first action to "Email Signup" so participants join your email list before they can refer friends.
Enable Viral Sharing for Referrals
Add the Viral Share Action to give each user a unique referral link. This tracks referred entries and drives exponential growth.
Customise Your Campaign Design
Adjust the layout, colours, branding, and copy to match your Christmas giveaway theme.
➡ Customise Your Campaign
Define Entry Limits and Prize Rules
Set campaign start/end dates, number of winners, and how winners will be chosen — by random draw or top referrer.
Connect Your Email Provider
Sync your form with your email marketing provider (like Mailchimp or Klaviyo) so new leads are automatically added.
➡ Connect Your Email Integration
Install Your Campaign
Use our hosted landing page or embed your giveaway on your website with a simple script.
➡ Install Your Capture
Track Referrals and Entries
Use Gleam’s built-in analytics to monitor participation, track referrals, and measure conversion rates.