Celebrate the season of giving with a Secret Santa holiday giveaway that lets participants win prizes for themselves and a nominated friend.
Celebrate the season of giving with a Secret Santa holiday giveaway that lets participants win prizes for themselves and a nominated friend.
This template is the perfect way to run a festive secret Santa giveaway that boosts your holiday marketing efforts while spreading cheer.
With this template, you can run a Christmas promotion where entrants complete valuable actions—such as subscribing to your mailing list or following your brand on social media—and then nominate a friend to win alongside them. It’s a highly shareable concept that naturally increases reach and engagement during the holiday season.
This template is ideal for:
You can connect this template with:
A Secret Santa holiday giveaway is a seasonal campaign where entrants win a prize and nominate a friend to share it, creating feel‑good virality. Click to see how to run it with referral mechanics and festive actions.
Running a Secret Santa giveaway drives organic referrals, faster list growth, and higher engagement in a high‑spend season. Click to learn the strategic benefits and setup tips.
Offer seasonal gift bundles, store vouchers, or exclusive holiday products in pairs so winners can share with a friend. Click for prize structures that convert.
Select the Secret Santa Holiday Giveaway Template
➡ Use this Secret Santa giveaway template
Choose Your Prize
Pick a reward that both the entrant and their nominated friend will love.
Enable the Subscribe Action
Grow your mailing list while entrants sign up to participate.
➡ Set up Subscribe actions
Activate Viral Share
Reward entrants for nominating a friend or referring multiple friends.
➡ Enable Viral Share referrals
Customise the Campaign Design
Add festive imagery and copy to match your Christmas branding.
Promote Across Channels
Share your giveaway via social media, email newsletters, and holiday landing pages.
Draw and Announce Winners
Use Gleam’s random winner tool to pick both the original entrant and their nominated friend.
Celebrate the season of giving with a Secret Santa holiday giveaway that lets participants win prizes for themselves and a nominated friend.