Celebrate the season of giving with a Secret Santa holiday giveaway that lets participants win prizes for themselves and a nominated friend.
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Secret Santa Holiday Giveaway Template
Celebrate the season of giving with a Secret Santa holiday giveaway that lets participants win prizes for themselves and a nominated friend.
This template is the perfect way to run a festive secret Santa giveaway that boosts your holiday marketing efforts while spreading cheer.
What This Template Does
With this template, you can run a Christmas promotion where entrants complete valuable actions—such as subscribing to your mailing list or following your brand on social media—and then nominate a friend to win alongside them. It’s a highly shareable concept that naturally increases reach and engagement during the holiday season.
Template Features
- Subscribe Action to grow your email list
- Viral Share Action so participants can refer friends to join the giveaway
- Nomination mechanics so both entrant and nominated friend have a chance to win
- Flexible prize options including gift bundles, vouchers, or seasonal product packages
- Festive branding opportunities to match your holiday campaign style
Benefits of This Template
- Taps into the gift-giving spirit of Christmas
- Encourages social sharing by incentivising nominations and referrals
- Expands your reach through friends and family networks
- Increases qualified leads for future marketing
- Promotes seasonal offers and deals effectively
Who Should Use It
This template is ideal for:
- E-commerce brands running holiday promotions
- Businesses wanting to increase leads and social followers during Christmas
- Marketers looking for a fun, community-driven giveaway format
- Campaigns aiming to encourage referrals and nominations
Integration Support
You can connect this template with:
- Subscribe Action to build your email list
- Viral Share Action to encourage nominations and referrals
- Social media follow/visit actions to increase brand visibility
Official Gleam Resources
Frequently Asked Questions
A Secret Santa holiday giveaway is a seasonal campaign where entrants win a prize and nominate a friend to share it, creating feel‑good virality. Click to see how to run it with referral mechanics and festive actions.
Running a Secret Santa giveaway drives organic referrals, faster list growth, and higher engagement in a high‑spend season. Click to learn the strategic benefits and setup tips.
Offer seasonal gift bundles, store vouchers, or exclusive holiday products in pairs so winners can share with a friend. Click for prize structures that convert.
Help
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How to Set Up Your Secret Santa Holiday Giveaway
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Select the Secret Santa Holiday Giveaway Template
➡ Use this Secret Santa giveaway template -
Choose Your Prize
Pick a reward that both the entrant and their nominated friend will love. -
Enable the Subscribe Action
Grow your mailing list while entrants sign up to participate.
➡ Set up Subscribe actions -
Activate Viral Share
Reward entrants for nominating a friend or referring multiple friends.
➡ Enable Viral Share referrals -
Customise the Campaign Design
Add festive imagery and copy to match your Christmas branding. -
Promote Across Channels
Share your giveaway via social media, email newsletters, and holiday landing pages. -
Draw and Announce Winners
Use Gleam’s random winner tool to pick both the original entrant and their nominated friend.
Celebrate the season of giving with a Secret Santa holiday giveaway that lets participants win prizes for themselves and a nominated friend.