Celebrate the festive season and grow your business with a Christmas giveaway designed to boost engagement, drive leads, and spread holiday cheer. This template is ideal for e-commerce brands looking to maximise exposure during the holiday season, promote Christmas themed offers, and connect with audiences in a meaningful way.
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Christmas Giveaway
Celebrate the festive season and grow your business with a Christmas giveaway designed to boost engagement, drive leads, and spread holiday cheer. This template is ideal for e-commerce brands looking to maximise exposure during the holiday season, promote Christmas themed offers, and connect with audiences in a meaningful way.
Whether you want to run a Christmas competition, promote exclusive deals, or run a 12 days of Christmas campaign, this flexible template has everything you need to launch and manage a high-impact holiday campaign.
Template Features
- Optimised for Christmas campaigns and holiday celebrations
- Supports multiple prize formats, including contest ideas and gift bundles
- Built-in social sharing mechanics for viral reach
- Pre-configured for actions like following on social media, tagging, or uploading festive content
- Fully customisable entry options to match your audience and goals
- Seamless integrations with Instagram, X, Facebook, and YouTube
Try running a themed action like 'Write a Letter to Santa' or '#Tag Us in Your Favourite Christmas Sweater' to make your Christmas contest more interactive!
Benefits of Running a Christmas Giveaway
Running a Christmas giveaway is one of the best ways to promote your brand during the holiday season and engage your target audience with creative, fun content.
You will:
- Collect qualified leads with festive intent
- Promote your Christmas offers and products
- Increase brand exposure via social media platforms
- Generate user generated content (UGC) such as themed photos or comments
- Encourage friends and family sharing to drive viral growth
- Build long-term email subscribers with evergreen value
This template supports both short campaigns and extended 12 days of Christmas promotions to keep your audience engaged across the full season.
Integration Support
This template works with all major social and email integrations, including:
Use our Viral Share action to incentivise sharing and create a holiday buzz around your campaign.
Official Gleam Resources
Frequently Asked Questions
Offer high-value rewards like a travel voucher, hotel stay, or promotional product bundle. Click to learn how the right prize fuels seasonal engagement and conversions.
The 12 Days of Christmas is a popular holiday tradition that brands use to run daily giveaways. Click to learn why this campaign format drives excitement, retention, and social reach.
Christmas giveaways help brands capture leads, increase engagement, and boost sales during peak shopping season. Expand to see how a holiday campaign supports your marketing goals.
Integrations
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See allHow to Set Up This Christmas Giveaway Template
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Choose Your Giveaway Actions
Start by selecting the key entry actions for your Christmas giveaway. Common festive actions include signing up to your newsletter, tagging friends in a Christmas themed post, or uploading a festive photo. -
Customise the Campaign Design
Update your colours, fonts, images, and copy to align with your brand and the holiday season. Highlight the value of your prize and create a fun, engaging experience for your target audience.
➡ Customise your Capture's Design -
Add Your Prizes and Rules
Clearly explain what users can win—whether it is gift cards, candy cane bundles, or access to a special holiday event. Be sure to include contest rules and any age or location restrictions. -
Use Behavioural Rules to Target Holiday Shoppers
Trigger your giveaway using Behavioural Rules such as scroll depth or time on site. This ensures the giveaway appears at just the right moment to maximise impact. -
Enable Viral Sharing Features
Use the Viral Share action to allow participants to share your blog posts or giveaway with friends and earn bonus entries.
➡ Learn About Viral Sharing -
Promote Your Giveaway Across Channels
Share your giveaway on social media platforms, your landing pages, or via email marketing campaigns. A strong CTA like “Enter Our Christmas Giveaway” drives immediate engagement. -
Pick and Announce the Winner
At the end of the campaign, use Gleam's random winner picker to select and announce the winner. You can feature the results on your social media, newsletter, or blog post. -
Repurpose Holiday UGC
If your campaign includes user generated content, repurpose festive entries in your feed or seasonal ads to build trust and maximise campaign ROI.
Help
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Celebrate the festive season and grow your business with a Christmas giveaway designed to boost engagement, drive leads, and spread holiday cheer. This template is ideal for e-commerce brands looking to maximise exposure during the holiday season, promote Christmas themed offers, and connect with audiences in a meaningful way.