How To Use Gleam For Your Black Friday Promotions
Black Friday is an awesome time to run promotional campaigns and get people excited by running giveaways and rewards programs.
Black Friday is the prime time for businesses to be offering special deals, flash sales, and exclusive offers.
The only trouble is, as everyone will be running promotional deals and flash sales, you’re competing with basically every other business out there to get your Black Friday campaign to stand out.
However, here are some ideas on how to make your sales stand out to potential customers using Gleam for your promotional campaigns.
One of the best ways to get your sale to stand out is to run a competition in the lead up to Black Friday.
This is great because you get some buzz going before everyone else starts pushing out their campaigns, especially if you announce the competition a couple of weeks before Black Friday.
Setting this up is super easy, just use the template below:
Running a sweepstakes is a great way to encourage customers to participate in your Black Friday promotions.
A sweepstakes is a competition where the winner is randomly chosen and participants enter by completing various actions, like subscribing to your mailing list or following your social media, in return for a chance to win a prize.
This is an awesome way to engage people and get them hyped up about your brand. Plus, you can drive really valuable actions that will help when you launch your Black Friday campaign.
For example, having extra followers and a larger mailing list would mean more people see your sale and deals.
Make sure you promote your sweepstakes across all of your social media platforms so everyone who is interested can enter.
Learn more about creating online sweepstakes with Gleam.
Another fun sweepstakes idea is to get people interested in your Black Friday sale and gather some valuable customer data to help you plan your Black Friday sale is to get people to register their interest to be in for a chance to win a gift voucher to spend in the sale.
You can email everyone who enters an early access link to your sale a day before it goes live, and one lucky person receives the early access link and a voucher to spend.
This is a great way to understand what types of products your customers are interested in and how much they are willing to spend.
Run a 7 days of Black Friday giveaway campaign to get ahead of your competition and stand out from all the other sales and promos going on by giving away prizes for a week before.
This works by customising this template and then promoting it across your socials.
Users have to complete the actions you choose each day. Then, with Gleam you can pick a winner each day for 7 days in the lead up to Black Friday.
This is an excellent way to get the word out and promote your Black Friday sale before your customers are distracted by competitors' deals.
If you add actions like reposting your tweet, you'll increase your reach and visibility so even more people enter your giveaway, spread the word, and potentially purchase things in your sale.
Partnering up for a giveaway can be a powerful strategy as you both tap into each other's following and fan base.
Plus, you can also offer a more valuable prize when you’re both contributing your products, which is a great way to attract even more entrants and build up more hype
To do this, approach complementary brands and ask them if they want to team up and give away a bundle of both of your products in return for beneficial promotion on your campaign.
You can let them know that actions such as following their socials and signing up for their mailing list will be an entry requirement into the sweepstakes as they're giving away some of their products.
This is a great way to attract more entries and increase the appeal of your giveaway. By collaborating with other brands, you can reach a wider audience and create a more appealing prize pool.
Running referral programs as part of your Black Friday marketing strategy is an excellent way to engage customers by offering incentives and exclusive rewards.
This works by offering extra discount codes for people that shop using the referral link that their friend sent, and offering the friend that referred them a discount code to use once the friend makes a purchase.
These programs not only attract new customers but also encourage repeat purchases and strengthen the relationship with your brand.
By rewarding customers through loyalty programs, special discounts, and referral opportunities, you can boost customer retention and build a stronger connection with your audience.
Tiered discounts are a type of discount where the bigger the purchase the bigger discount they unlock.
By offering different levels of discounts based on the amount spent, you can encourage customers to purchase more to reach the next discount tier.
This strategy not only increases the average order value but also makes customers feel more satisfied because the purchase feels better value.
Implementing cart abandonment popups, especially during high-traffic events like Black Friday, are a fantastic way to maintain browsers' interest and make sure they don't exit before they check out.
This tactic helps recover lost sales by reminding customers of the items they left behind in their shopping carts by offering a free gift, a discount code, or conditional free shipping if they complete the purchase.
Another great Black Friday cart abandonment idea is offering free shipping.
This is a great way to re-engage customers and get them to complete their purchase. Usually customers spend more too if they get free shipping, plus, on the fence shoppers will be especially more likely to go through with the sale.
Running a scavenger hunt is a fantastic way to engage customers during Black Friday campaigns.
You can run this scavenger hunt where people have to scour your content to find the codes. This is an awesome way to get people to engage with your content in order to find the clues.
A fun prize that's Black Friday themed is to offer early access to the Black Friday sale. Not only that, but offer the winner the chance to fill their baskets up with products from the early access sale up to a certain value, then let them check out for free.
A fun campaign to incentivise users to complete valuable actions is to run a rewards campaign where users can unlock early access to your Black Friday sale.
This is a great way to stand out from other businesses by running your campaign a bit earlier and also getting access to valuable customer contact information so you can get in contact with people who have shown interest.
Run a photo contest in the lead up to Black Friday.
This is an awesome way to collect valuable user-generated content that you can use to push your Black Friday sales.
Photos of customers using your products is a great way to advertise your products as people are more convinced by seeing other customers showing they genuinely enjoy your product.
It essentially acts as word-of mouth marketing as customers post these photos onto their social media accounts to be entered into the contest.
Encourage users to post the photo onto their social media feed and @tag your business or use a branded #hashtag. Then, you can collect all of the entries using Gleam and either manually pick the winner based on your favourite submission, or just pick randomly.
You can also offer an entry method of allowing users to submit the photo directly into the Gleam widget.
This is good because you might attract more entries and get more photo submissions because some people don't really like posting on social media.
However, the option of making users post on socials is a lot more effective in terms of increasing your reach and visibility, as it means that all of their friends and followers will see the post on their feed. So, it's best to offer a valuable enough prize so people are happy to enter that way.
Learn more about running a photo contest with Gleam.
Add a popup to your website to remind visitors about your sale.
This is a great way to capture browsers' attention because it can take them directly to your sale page and they are less likely to lose interest and click off your website.
Adding a countdown timer is an awesome way to build excitement and a sense of urgency around your Black Friday promotion.
As people can see time is running out, they're more likely to make the purchase in fear of missing out on the great deal.
Lots of people shop on their mobile devices, so having links in your social media bio is an excellent way to target customers shopping online. Encouraging customers to click straight through to your bio also means it's less likely that they will get distracted and click off your Black Friday deals.
You could even run a giveaway from your bio to attract even more traffic to your profile. This is an excellent way to convert casual scrollers into potential customers.
Alternatively, you could offer discount codes in your bio. This is another fantastic way to drive traffic from your social media to your website.
Promoting your Linktree is important because it is the only place you can post a clickable link on Instagram.
If you don't make it easy for your customers to click through to where your sales are, they will just lose interest and scroll on past, so make it as easy as possible for them by using a clear Linktree.
Check out some more Linktree ideas here.
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Charlotte Czarnota
Charlotte is a Growth Intern at Gleam. Share this post if you got something out of it ☺