Elevated Faith Drew 3,961 Entrants With One Giveaway

On December 29, 2025, Elevated Faith picked the winner of its $1,000 Gift Card Giveaway. The giveaway drew 3,961 Entrants from 26,122 Impressions, and it was the latest of 53 campaigns the brand has run on Gleam in 8 years, about one every seven to eight weeks.

Josh Gander, Elevated Faith’s founder, told us why the giveaways have stayed in the plan that long. “The giveaway is the intro; our email and SMS flows do the converting,” he says.

In his words, giveaways refresh the top of the funnel with new, values-aligned people at a lower cost per subscriber than paid ads. A giveaway brings in a lot of faith-based subscribers in a short window, because of the prize, and then email and content build the relationship from there.

The $1,000 Gift Card Giveaway, 3,961 Entrants

The giveaway ran through December 2025. Here’s what the campaign report showed:

• Impressions: 26,122

• Actions: 21,405

• Entrants: 3,961

• Conversion Rate: 15.16% (Entrants / Impressions)

The two largest sources of the 26,122 Impressions were the campaign embedded on Elevated Faith’s Shopify storefront and Gleam’s public giveaway page:

• Shopify storefront: about 20,600 Impressions

• Gleam’s own public giveaway page: about 2,500 Impressions

The audience was heavily domestic. 91.6% of the 3,961 Entrants were in the US, which makes sense for a US-based brand.

13 Ways to Enter, 5.4 Actions per Entrant

Entrants averaged 5.4 Actions each (21,405 Actions from 3,961 Entrants). The most engaged Entrants didn’t stop there. They completed all 13.

Here’s what the Actions looked like:

• Download the EF App

• Become a Text Insider

• Following five Elevated Faith Instagram accounts: @elvtd, @elevatedfaith, @elevatedfaithkids, @efmotion247 and the founder’s account

• Visit on YouTube

• Follow @elevatedfaith on TikTok

• Follow EF on Amazon

• Become a Brand Ambassador

• Review EF on Google

• Review the EF App

Every one of these is a low-commitment way for an Entrant to learn more about the brand and stay in the loop with Elevated Faith’s marketing.

Why Store Credit Makes the Right Prize

Josh calls the gift card an on-ramp. It gets someone to stop scrolling and enter, and the aim is getting them onto the list so they see the brand beyond the prize.

A $1,000 Elevated Faith gift card is only worth having to someone who wants what Elevated Faith sells, which is apparel and accessories that other Christians recognize, made to start conversations. That’s why the giveaway fills the list with faith-based subscribers. Someone with no interest in Christian apparel has little reason to enter.

The cost is fixed, too. The prize cost the same whether 500 people entered or 5,000. With 3,961 Entrants, the $1,000 prize came to about $0.25 per Entrant.

And giving something away fits the brand. Elevated Faith is built on visible faith and generosity, so a giveaway sits naturally beside how it already operates. Elevated Faith doesn’t count on the gift card to drive sales. That job belongs to the email and SMS that follow.

Josh says three things have worked best: simple entry, an on-brand prize, and a steady schedule so the audience comes to expect the next one.

605 Entrants Applied to Be Ambassadors

605 of the 3,961 Entrants used one of their Actions to apply for Elevated Faith’s Brand Ambassador program. Elevated Faith describes the program as ‘a community of believers who help share Elevated Faith with the world. Ambassadors wear our products, post about their faith, and earn perks for being part of the movement.’

Elevated Faith gives a portion of every sale to faith-based charities. On Charity Day, the first Thursday of every month, it donates 50% of that day’s profits to a different featured charity, from anti-trafficking ministries to clean water nonprofits, and announces it on Instagram and email.

That story comes first for new Entrants. Elevated Faith’s welcome email tells the mission and Charity Day story before it mentions a discount or tries to sell anything. Josh says the welcome flow gives them the brand story, the mission and the latest drop, and then they move into the regular email and SMS calendar.

Key Growth Takeaways

Elevated Faith has run 53 giveaways in 8 years, as an ongoing part of its marketing. So what can you take from it for your own store?

• Embed the giveaway in your store. About 79% of Elevated Faith’s 26,122 Impressions came from the widget on its Shopify storefront, so put yours where shoppers already browse.

• Give away store credit. The $1,000 gift card came to about $0.25 per Entrant, and it only appeals to people who want what Elevated Faith sells.

• Add an Action that recruits. 605 Entrants applied to be Brand Ambassadors through one Action. Point yours at an ambassador or affiliate application.

• Tell the story before the discount. Elevated Faith’s welcome email leads with its mission and Charity Day, and the discount comes after.

• Book the next date before this one closes. 53 giveaways in 8 years, about one every 7 to 8 weeks, gives quiet subscribers a regular reason to come back.

Get started with your own Shopify giveaway using our Shopify Giveaway template, then pick the next date before this one closes and connect it to your email and SMS platform so every Entrant lands in your welcome flow.