Invictus Templar's First Giveaway, 8.7 Actions per Entrant
Invictus Templar's first Gleam giveaway turned 9,200 Impressions into 1,517 Entrants, who completed 13,130 Actions. A second is planned for August.
Author
Charlotte Czarnota
United Kingdom
Content Marketer
Products Used
Integrations Used
Date of Publication
8.7 Actions per Entrant
The 1776 Independence Day Giveaway was Invictus Templar's first campaign on Gleam. Its 1,517 Entrants completed 13,130 Actions, 8.7 each, from 12 Actions on the entry form.
"
It was our first time using Gleam, and we loved it.
Calvin Bryant
Owner
Invictus Templar is a veteran-built tactical gear and body armour brand, selling NIJ-certified plates, plate carriers, and tactical belts to people serious about their own preparedness.
The 1776 Independence Day Giveaway was their first on Gleam.
13,130 Actions From 1,517 Entrants
Invictus Templar’s giveaway got 9,200 Impressions and 1,517 Entrants, a 16.49% Conversion Rate. Those Entrants completed 13,130 Actions.
Each Entrant completed 8.7 Actions on average. The Daily Patriot Bonus Entry could be claimed once a day for the whole giveaway.
The entry form had 12 Actions, and two of them, the Daily Patriot Bonus Entry and the Daily Unique Code, could be completed every day. A like-and-share Instagram post has one.
Two Armor Kits and Five Runners-Up
The grand prize, the Patriot Armor Kit, was a Vigil IIIA High Cut Helmet, a set of two Agilis Ultralight III+ Plates, an Invictus Pattern Modular Plate Carrier, an Armiger Tactical Belt, Artisan Coffee and a PVC Patch Collection. The Militia Armor Kit for second place had the same plates, carrier, belt and coffee, with two PVC patches and no helmet. Five runners-up each won an Armiger Tactical Belt and a PVC patch of their choice.
Few people enter to win body armour unless they’d consider buying it.
Seven winners in total gave more Entrants a realistic shot at something, which may be one reason they kept completing Actions.
Newsletter, SMS and Five Social Channels
The entry form included the Subscribe to Our Newsletter and Subscribe to our SMS List Actions, which gave Entrants a way to hand Invictus Templar contacts it can message after the giveaway.
Five more Actions asked Entrants to follow Invictus Templar on Instagram, X, LinkedIn and Facebook, and their Coffee and Crusade podcast on Spotify. The Check Out Our Shop Action linked Entrants to the shop.
A First Giveaway With a Second Already on the Calendar
Calvin Bryant, Invictus Templar’s owner, said “It was our first time using Gleam, and we loved it.”
He’s already planning an August giveaway for the brand’s anniversary.
Both dates already mean something to the business. Independence Day suits a veteran-built brand, and the anniversary is their own.
Plan your next giveaway around a date your audience already cares about with our calendar playbook.
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