Recover lost sales this Black Friday with a targeted cart abandonment popup. This high-converting Capture template helps online retailers reduce cart abandonment rates and boost Black Friday revenue by offering exclusive coupon codes to online shoppers who are about to exit the checkout page.
- Overview
- How to Use
- Similar Templates
Black Friday Cart Abandon Coupon
Recover lost sales this Black Friday with a targeted cart abandonment popup. This high-converting Capture template helps online retailers reduce cart abandonment rates and boost Black Friday revenue by offering exclusive coupon codes to online shoppers who are about to exit the checkout page.
Designed for ecommerce stores, this popup engages potential customers who have already shown intent to buy. Display your offer when a user hesitates, navigates away, or attempts to close their browser — and win them back with a discount incentive that improves your conversion rate.
Template Features
- Triggered when online shoppers abandon their cart
- Coupon code automatically revealed after email signup
- Mobile-optimised form template and responsive design
- Customisable text, colours, form fields, and CTA button
- Collect emails and grow your list with GDPR-compliant capture
- Integrates with major email platforms and analytics
- Supports tiered discount codes and free shipping offers
Gleam’s Cart Abandon Capture helps you reach hesitant shoppers and convert them into buyers — right when it matters most. Boost revenue, reduce friction, and create a better user experience on your checkout page.
Benefits of Running a Black Friday Cart Abandonment Campaign
Baymard Institute data shows that cart abandonment rates often exceed 70% — especially during the peak of the online shopping season. A targeted Black Friday offer helps you re-engage visitors with the right incentive, just before they leave your online store.
You will:
- Offer coupon codes to shoppers about to exit
- Increase your checkout conversion rate
- Collect email addresses and contact information for remarketing
- Reduce bounce rates and improve shopping cart abandonment rate
- Promote payment options and reduce cart friction
This is one of the most effective popup campaigns for ecommerce stores looking to drive holiday sales with minimal effort.
Who Should Use This Template
This Capture template is ideal for:
- Online retailers looking to reduce Black Friday cart abandonment
- Ecommerce stores with high-value checkout pages
- Marketers running holiday promotional campaigns
- Businesses that want to collect emails while offering real value
If your goal is to complete a purchase, offer better user experience, and capture leads before they disappear — this form template delivers results.
Integration Support
Use Gleam’s Coupon Action and Reward Coupon Features to easily create, distribute, and track single-use or fixed discount codes.
You can also:
- Connect with email integrations to build a Black Friday segment
- Use exit intent triggers to detect when a user attempts to leave
- Deliver coupons instantly with no email friction
Official Gleam Documentation
- Coupon Action Setup
- Ecommerce Coupon Campaign Guide
- Tiered Coupons for Cart Value
- Converting Ecommerce Visitors
Frequently Asked Questions
Yes — exit intent popups help reduce cart abandonment by delivering a last-chance offer before users leave. Click to see how they re-engage visitors with timely discounts or reminders.
Keep forms simple—ask for email, name, and one qualifier question to keep drop-off low. Click to learn how to optimise your beta signup fields.
Cart popups reduce checkout drop-offs by offering incentives at the right time. Click to learn how to maximise conversions this Black Friday using Gleam.
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Follow these steps to create an effective coupon popup that re-engages users before they leave their cart:
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Design Your Capture
Use Gleam’s editor to customise your popup’s layout, text, coupon messaging, colours, and form fields. Add a compelling CTA button that encourages users to complete the purchase.
➡ Learn How to Customise Your Capture’s Design -
Set Your Trigger Rule
Apply an exit intent trigger to show the popup when users move their mouse away from the browser window or navigate away from the checkout page.
➡ Learn About Exit Intent and Behavioural Rules -
Connect Email Integrations
Connect your preferred email provider so user signups are automatically added to your email list for post-purchase nurturing and remarketing.
➡ Connect Your Email Provider -
Create Your Coupon Logic
Use the Coupon Action to reward users instantly after signup with a visible coupon. You can use fixed codes or unique one-time use codes.
➡ See How to Distribute Ecommerce Coupons -
Install Your Capture
Once finished, install the Capture script on your website’s checkout or cart pages using a single line of JavaScript.
➡ How to Install Your Capture -
Track, Test, and Optimise
Monitor your capture’s performance, cart abandonment rates, and email conversion metrics. Adjust triggers or coupon incentives based on user response and online shopping behaviour.
Similar Templates
Recover lost sales this Black Friday with a targeted cart abandonment popup. This high-converting Capture template helps online retailers reduce cart abandonment rates and boost Black Friday revenue by offering exclusive coupon codes to online shoppers who are about to exit the checkout page.