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Cart Abandonment Recovery Popup Template

Increase Conversions on Cart Abandonment. Use this template to offer a Coupon to re-engage with undecided customers.

Every online store faces the challenge of cart abandonment. A customer browses your products, fills their cart, but for some reason leaves before completing the purchase. This can be frustrating, especially when you know how much effort it takes to bring potential customers to your store.

With Gleam’s cart abandonment recovery popup template, you can prevent these losses by showing a targeted message at the exact moment a visitor is about to leave their checkout pages. Offer an enticing coupon code, free shipping, or other incentives, and give them a reason to complete their purchase instead of abandoning it.

This approach lowers your shopping cart abandonment rate and provides a better user experience. By giving hesitant customers an extra push, you transform abandoned carts into sales, increasing revenue without needing additional traffic.

Trick

Pro tip: Combine your cart abandonment recovery popup with follow-up strategies like cart recovery emails and personalised offers to capture customers across multiple touchpoints.

What This Template Does

  • Targets users about to abandon shopping carts
  • Shows a cart abandonment recovery popup with an incentive
  • Offers coupon codes, discounts, or free shipping
  • Encourages customers to complete their purchase instead of leaving
  • Reduces overall abandonment rates and lost revenue

Benefits of This Template

  • Helps lower the average cart abandonment rate
  • Provides a last-minute opportunity to convert potential customers
  • Improves user experience by addressing hesitation in real time
  • Boosts sales on checkout pages with targeted discounts
  • Complements cart recovery emails and abandonment workflows

Who Should Use It

  • E-commerce stores dealing with high cart abandonment rates
  • Businesses looking to improve conversions at checkout pages
  • Marketers aiming to reduce lost revenue from online shopping carts
  • Stores running promotions like free shipping or loyalty discounts
  • Brands integrating cart abandonment emails with popups for multi-channel recovery

Official Gleam Resources

Frequently Asked Questions

What Is Abandoned Cart Recovery?

Abandoned cart recovery is the process of re-engaging customers who added products to their cart but didn’t finish checkout.

Why Do Customers Abandon Their Carts?

The main reasons include high shipping costs, complicated checkout, lack of trust, or browsing without intent to buy.

How Do I Calculate Cart Abandonment Rate?

Cart abandonment rate = (1 - number of completed purchases ÷ total carts created) × 100.

How Can I Reduce Cart Abandonment?

Reduce cart abandonment with reminder messages, discounts, simplified checkout, and trust signals.

How Do Abandoned Cart Popups Work?

Abandoned cart popups trigger when a user is about to exit checkout, offering reminders or incentives.


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How to Set Up Your Cart Abandonment Recovery Popup

Customise Your Design

You can completely customise your popup's size, text, images, colours and more. You can even completely revamp its look with different Layouts & Variations.

➡ Learn How to Customise Your Capture's Design

Add Your Coupons

You will need to add coupon codes to your popup for users to unlock. You can add a single code that will be given to everyone who completes your Capture, or you can add as many unique codes as you would like.

➡ Learn How to Add Your Coupons

Behavioural Rules & Triggers

You can use Gleam's Behavioural Rules to trigger your Newsletter Signup Form in the perfect place at the perfect time.

This popup uses our Current URL to ensure users are viewing their shopping cart, and our On Exit rule to trigger when a user is indicating that they are about to leave your website.

➡ Check Out Gleam's Behaviours Rules

Connect Email Integrations

You will need to connect your popup to your email provider integration so that when users sign up they will be sent right to your email list.

➡ Learn How to Connect Your Email Provider

Install Your Capture

Once you have finalised your popup you can install it in your website with a single line of Javascript.

➡ Learn How to Install Your Capture

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Cart Abandonment Recovery Popup Template

Increase Conversions on Cart Abandonment. Use this template to offer a Coupon to re-engage with undecided customers.

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