Celebrate the end of the school year by running a fun and engaging sweepstakes that rewards your audience and promotes your brand.
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End of School Giveaway
Celebrate the end of the school year by running a fun and engaging sweepstakes that rewards your audience and promotes your brand.
This end of school giveaway is the perfect opportunity to generate leads, increase engagement, and drive meaningful traffic across your digital channels.
Whether your audience is parents, teachers, students, or summer shoppers, this campaign helps you boost visibility and excitement as the school year wraps up.
- Promote via email and social media in the final days of school to maximise reach
- Choose a prize students will love — like summer reading bundles, school gear, or ice cream vouchers
- Include an open-ended question like “What was your favourite activity this year?” to build engagement
- Encourage referrals to friends and parents to build virality
- Pair with a summer bucket list blog post or virtual field trip offer
Template Features
- Simple giveaway mechanics: complete actions to enter
- Supports entries via newsletter signup, social follows, video views and more
- Optional bonus entries for sharing with friends
- Fully customisable layout, colours, and call-to-actions
- Can be embedded on your site or hosted on Gleam’s landing page
Run this giveaway in the final weeks or last day of school to connect with your target audience at just the right moment and help them transition into summer fun with your brand.
Benefits of Running an End of School Sweepstakes
A seasonal contest helps boost excitement while also growing your customer base just before the summer break.
You will:
- Build your email list with warm leads during a peak planning period
- Promote your products or services like supplies, reading packs, or gift cards
- Drive traffic to your landing pages and online store
- Increase brand awareness with parents and students alike
- Create meaningful engagement with students to write or share their end-of-year reflections
Who Should Use This Template
- Education platforms, parent bloggers, or school suppliers
- Retail brands launching summer promotions or back-to-school previews
- Food & beverage brands offering end-of-term treats like snacks or ice cream
- Any brand targeting families, students, or seasonal buyers
If you want to run an end of school contest that grows leads and boosts brand exposure, this is your go-to template.
Integration Support
This template supports integration with:
- Instagram for Reels, page visits, and post actions
- Facebook for page visits and visibility
- YouTube for content promotion
- Email Providers for capturing lead information
- Referral Sharing to drive campaign reach
Official Gleam Documentation
Frequently Asked Questions
The ideal time to launch your back to school giveaway is late July through early September. Click to learn the best timing by region and audience type.
Yes — giveaways work great when paired with a school sale or discount offer. Click to discover how to increase conversions using a giveaway + sale combo.
Use email marketing, social media posts, and family-focused communities to promote your school giveaway. Click to learn where and how to share your campaign for maximum reach.
Help
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How to Set Up Your End of School Giveaway
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Choose Entry Actions
Configure actions like Subscribe to Our Newsletter, Visit on Instagram, or Shop for School Supplies to unlock contest entries.
➡ Learn how to configure giveaway actions -
Customise the Look & Feel
Tailor the giveaway design to reflect an end-of-school theme — use fun icons, light backgrounds, and seasonal imagery.
➡ Customise your contest layout -
Enable Referral Rewards
Add Viral Share actions so users get bonus entries when they refer friends or classmates.
➡ Enable referral sharing -
Promote on Social Media & Email
Drive traffic from Instagram, Facebook, and your mailing list. Link to your Gleam campaign in posts about last day of school, yearbooks, or school giveaways. -
Install the Campaign
Embed the campaign on your site, or run it on Gleam’s hosted landing page.
➡ Install the widget
Similar Templates
Celebrate the end of the school year by running a fun and engaging sweepstakes that rewards your audience and promotes your brand.